Twenty years ago, I began working at a big marketing agency and eventually landed large accounts like Microsoft and Wells Fargo. I learned to build these Fortune 500 companies’ brands and marketing strategies, and as it turns out, that work is not rocket science. I distilled those strategies down to their essential parts in order to deliver to the healthcare industry more targeted, streamlined approaches to branding and marketing.
For the last eleven years, that’s exactly what my team and I have been doing in the healthcare industry, serving particularly dentists, aging services organizations, medical device companies and healthcare-related government agencies.
We are unlike any other marketing agency in that we deliver solid branding and marketing strategies to market faster without compromising integrity; as a direct result, our methodologies produce 176% more leads than traditional marketing strategies. Our agility is unprecedented: beyond strategy, we deliver 50 different marketing tactics from website development to direct mail to social media marketing to SEO and many more; we evolve our clients’ marketing programs as their businesses or enterprises grow and evolve; we monitor and report to our clients their results, in the form of actual conversions, 24/7 via custom web-access dashboards update in real time; and, perhaps most importantly, we build lasting working relationships with the people we serve.
What does this look like when you become a client?
By the time our phone rings, the person on the other end feels “burned” or “burned out” by marketing. Perhaps you have tried cobbling together many marketing solutions over the years and seen little return on investment. Maybe your current marketing team just can’t seem to get that new launch off the ground. Or it could be that you are worn out from all of the effort put into marketing with no real results to show for it.
When you become a client, we start with a clean canvas. We explore the four overarching areas of marketing: brand/awareness, traditional, online and internal. We get into the trenches with you and your team to quantify measurable and realistic goals and, where needed, KPIs. In many cases, we survey your patients or clients, asking targeted questions to uncover how they think and speak of your organization as well as questions to reveal what media they use and don’t use to “shop” for a service or product like yours. In our back pocket we have far more strategies to use as necessary: competitor research, secret shopping, demographic reporting, etc. In short, we back the marketing with research before spending a dime on deployment. This sets everyone up for long-term marketing success.
And that process, the discovery phase if you will, takes mere weeks, not months like with standard full-service marketing agencies. After all, we stand for agility. Speed to market is paramount in claiming competitive edge.
Straightaway, we deploy the marketing plan that is the outcome of that discovery phase. We narrow the possibilities from those 50 different marketing tactics to the finite and precise ones that will both quickly and sustainably hit those measurable and realistic goals.
If you aren’t 100% satisfied with our performance as your marketing arm, we let you out of the contract, pure and simple.
You have my word. It works.
And we are ready to work with you as soon as you are ready for true marketing success.
Wendy O’Donovan Phillips, CEO