Using Video to Market Your Practice

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According to Entrepreneur, the average Internet user watches 186 videos a month. People engage differently with video than they do with photos and text. Videos show faces, voices and most importantly, personalities. So just how do you use video to market your practice? We’ve picked our favorite four ways from Entrepreneur to use video to market your practice.

 

  1. Offer a video tour of your office: Show potential patients what your office is really like by taking them on a virtual tour. Include the doctor and members of the team to showcase the practice’s culture and help bring the practice’s personality to life. Add the finished video to the “About Us” section on your website to break up text and keep website visitors engaged.
  2. Use customer testimonials: Ask your best patients if they will share their experiences at your practice in a short video testimonial. This can help bring authenticity to your reviews and ratings and allow viewers to relate to current patients.
  3. Introduce your staff: Take short videos of your team introducing themselves, sharing their background and giving a fun fact about themselves. Short, unedited videos like this can help bring a realness to your practice that potential patients will appreciate, especially when featured on social media. With video marketing, potential patients can establish a connection with your practice before even stepping inside.
  4. Request to take a poll or survey: Make your “Tell Us What You Think” page more personable by creating a video asking for feedback. Use it to let your patient know their opinion really matters and that you truly value it.

 

Using video to market your practice is a great way to increase new patient traffic. And it doesn’t have to be complicated! Stay relaxed and encourage comments or video shares which can help build brand awareness. Lastly, include a call to action. This can be directing the viewer to make an appointment, write a review or visit your website.

 

You don’t have to be a professional videographer either; an iPhone can do the trick. However, if you want something more polished, contact us and we’ll guide you in the right direction!

You’ve Been Burned by Marketing. Now What?

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We often hear from dentists that they are apprehensive to work with a marketing agency because they have done so in the past and have had a poor experience, or as they say, been “burned.” They’ve either lost time, money or sleep from signing on with a less than stellar partner. The answer, while tempting, is not to stop all marketing. The answer is to start marketing smarter and with strategy.

Here are 5 ways to make it happen:

  1. Strategize. Strategy for top marketing professionals often comes in the form of target market research. However, this is often a forgotten step if a practice has different agencies doing different things. Perhaps you have one company handling SEO and another doing direct mail. If neither vendor has taken a deep dive into your target audience and you’re not seeing great results, it may be best to start here. Survey your best patients to better understand why they chose your practice, where they look in the marketplace for other healthcare providers and how best you can encourage them to make a referral. Having this data will allow you to put your marketing dollars in the most effective places with the most meaningful message.
  2. Start small. If that “burned” feeling won’t subside, consider starting small. Perhaps you aren’t ready to dive into a comprehensive 12-month marketing plan but see the value in posting monthly blogs to the website because the majority of your patients reported finding you online. In that case, contract with a reputable marketing agency for content marketing support. They will be able to write the content, post it to your website, distribute it to your database and share it on your social media.
  3. Do-it-yourself. If you want a better grasp on what’s actually happening with your marketing efforts, consider bringing it in-house. We don’t typically recommend that you, the dentist, handle marketing (because you have your hands full!), but rather you hire a marketing coordinator or train someone on the team who can handle this task. With the right training, your staff should be able to handle basic website updates, social media posts, blogging and internal marketing, among other marketing initiatives.
  4. Appoint a leader. Poor marketing performance may be caused by too many cooks in the kitchen and no real chef. When the marketing is distributed among multiple vendors, the dentist and other team members, it can feel cobbled together. To create a more cohesive system that works efficiently and produces results, consider having one person lead the charge. Ideas and approvals will flow through this person, giving the entire practice a clear process for implementing, deploying and measuring marketing tactics. You can always appoint an outside leader, too. Even if you’re not ready to fully dive in with a marketing agency, many have experts on staff who can help you to create a program that runs on time and on budget and keeps the entire team accountable.
  5. Face your fears. When things don’t go as planned, it’s natural to feel fearful. Don’t negate those feelings, process them. Feel the fear in your body (tight shoulders, stomach in knots), then work to move that fear out of the way. Practice yoga, play an instrument, meditate. Calm the mind, and then fill it with all the good things you love about your practice. What’s working well, who is a great team member, how has your work changed someone’s life? All those good vibes will radiate out to the universe and help give that extra push your marketing needs.

We often say that marketing is the oxygen to your practice. So don’t stop! If you’ve been “burned,” take a moment to heal your wounds and get back into the game with the tips outlined above.

 

How to Use Social Media to Increase Website Traffic

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According to Mike Dane and Maximize Social Business, a study found that social media usage between 2005 and 2015 increased from 7% to 65%. People are spending enormous amounts of their time scouring social media sites, making it a perfect place to target potential website visitors.

How might you do this? It’s easy! Follow the guidelines below to see your website visitors rise.

  1. Make sure your website address is visible | Every social media site has a place for your website address (URL). Add that to your social media profiles and make sure it is visible when viewing your page. This will make it easy for visitors to learn more about you and visit your website.
  2. Share your blogs | If you write a blog post, share it on social media. New website content can not only help with search engine optimization, it can also work as a vessel for attracting more people to your site. By posting a quick intro and image representing your blog on social media, viewers may be included to read more, and when they do, they’ll be redirected to your website. From there, they may read more, explore other pages of the website and better yet, contact you for an appointment.
  3. Use images | According to Hubspot, visual content leads to more engagement and increases the chances of your post being shared. Be sure that posts include images that relate to your brand so that when they are shared, others can easily recall your practice.
  4. Refer people to your website | If a potential or current patient is asking questions about a specific treatment, you can (and should) certainly answer their questions in person, but also mention that they can find additional information on your website. Or, if someone is asking for directions to your office, let them know how to get to there and add that they can find an easy-to-follow map on your website, too.

Start bringing new visitors to your website through social media with these four tips. Social media is not only good for increasing website traffic, it can also boost SEO and help with brand recognition.

 

 

 

The Magical Marketing Funnel

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Back in 2015, Big Buzz published a blog titled The Funnel on the Top of Your Practice, which would go on to become one of our top-read blogs of all time. Because it was so helpful to so many of our 5,000 avid readers, we thought we’d publish a freshened version of it.

Imagine that there is a big funnel on the roof of your dental practice. At the bottom is a hole leading through the ceiling and right into your waiting room. Every day, even every hour, new patients flow steadily into the practice through this magical vortex.

Sound like make believe?

Well, it’s not.

The marketing funnel is one strategy that Fortune 500 companies and large healthcare organizations use to frame, measure and report on marketing. Here’s how you can do the same.

Have your office manager and/or dental marketing firm run reports that show four sets of data for 2017:

  1. How many people knew about the practice. This includes lapsed patients, people who visited the practice website, those that followed the practice social media pages, total number of online marketing impressions, account of drive-by traffic (the city or county can provide this detail), etc.
  2. How many new patient inquiries were made (calls, online forms, etc.)
  3. How many new patients entered the practice
  4. How many patients accepted treatment

The first set of data shows how many potential patients were in the top of your marketing funnel. They may not have an immediate need for dental services, but they know about you and may keep you top of mind when a need arises if the

y trust you and your team. That’s a big if. Educational marketing like content marketing, webinars, podcasts and lunch-and-learn events at the practice can help build that trust and move these folks down to the second part of the funnel.

The second set of data, or part of the funnel, represents those patients who may be curious about the practice’s services but need more convincing to actually enter the practice. For stable and mature practices, this is a great place to invest marketing dollars. Nurture marketing tactics include re-engagement email marketing and a website that clearly shows that the practice is available, affable and able. Be sure to include prominently on every page of the practice website: locations, directions and hours; warm and professional photos of the staff; the dentists’ accolades and accomplishments, including awards; patient testimonials and before-and-after photos. Ask your web provider to build your site to be responsive so that potential patients can easily request appointments by calling or messaging directly from their mobile device or tablets. This allows patients to smoothly transition from the nurture section of the funnel to intent.

The third set of data, or section of the marketing funnel, is full of patients who are intentional about finding a dentist right now. They are often, or often become, lifetime and even generational patients of the practice. So many dental practices negate this section of the funnel, thinking that marketing starts with awareness and nurture. This is your hidden goldmine! Bottom of the funnel marketing tactics include an internal referral program and patient loyalty strategies.

The final set of data shows those patients who are the most valuable to the practice. This is another often-neglected area. These people pack the most power to refer high-quality patients into the practice, if prompted. Again, a big if. The most savvy dental practices deliver highly strategic referral and loyalty programs to these patients in particular, thereby investing less in the other areas of marketing and earning more in terms of cost-per-acquisition. Even more, these patients’ referrals are the crème de la crème of future patients.

The magical marketing funnel functions best when all parts are worked  simultaneously and consistently.  For complimentary recommendations to improve your current marketing funnel, contact us now.

The Fourth Pillar: Beginning With the End in Mind

By | Advertising, Blog, Case Studies, Top Blog Posts, Uncategorized

A few weeks ago on our blog, we mentioned the three pillars that need to be buttoned up and maximized for a practice to survive and thrive:

  • Marketing
  • Operations
  • Finances

Upon reviewing the blog, a fellow dental expert and friend of ours, Kyle Francis, of Professional Transition Strategies, kindly, respectfully, and knowledgeably brought to our attention The Fourth Pillar: Beginning With the End in Mind.

No matter how buttoned up, planned out and strategized your marketing, operations and finances are, your practice will not be as successful as it could be unless all options are understood, you are set to grow with a purpose and the end result is mapped out.

As your career unfolds and evolves, there are countless options down the road: merger, acquisition, expansion, outright sale, DSO, affiliate with a DSO, associateship, partnership, the list goes on. The first issue is that many dentists are not fully aware of and do not fully understand all of their options, the pros and cons of each and ultimately which one fits into their dream and long-term plan the most seamlessly.

A practice “transition” can mean many different things, but without understanding all of your options, you’re indirectly and unknowingly limiting your pool of options.

As doctors look toward the last chapter of their careers, there are several moving pieces to consider:

  • Do you want to phase out of the practice over time?
  • Do you enjoy the business management side and want to have a hand in it?
  • What aspects of your practice are appealing or unappealing to a potential buyer?

These are just a few of the questions you can begin to ask yourself as you map out and plan your ideal exit strategy. By getting your ducks in a row as early as possible, the clearer and more seamless your path will be.

Take this doctor, for example, who purchased a practice in 2010 for $800,000 and has grown it over the past 8 years to over $3,000,000, almost entirely organically and without conscious effort. Now, this doctor is looking to sell his practice and his options are rather limited. His plan and desire was to mentor a doctor and train him into full-time, ultimately taking over the practice. However, not many single doctors at that stage in their career can afford this size of practice, nor would they thrive in a mentorship program built on this foundation. His options now are limited to an affiliate DSO or private equity investors.

There are worse problems to have, though. If this doctor would’ve mapped out his exit strategy and grown his practice with that intention, he’d have more options at this point in time.

Another often-overlooked option is a shared space practice. In locations that are more densely populated and with greater competitive saturation, this is a fantastic option. In many cases, just by joining forces, consolidating operations, minimizing facility costs, bundling overall expenses and maximizing production, an additional 14% can be made on the bottom line.

Kyle and his team have seen a $1,200,000 shared-space practice (with three doctors total) reduce overhead to 42%. On the flip side, they have seen a single doctor-practice doing $1,200,000 with overhead never dipping below 65%. By scaling strategically and making conscious business decisions, you can bring your career dream to fruition and bask in the power of being out of debt.

Kyle and his team are practice transition specialists, dedicating their lives to helping doctors maximize their careers, fulfill their dreams and live a debt-free life. Professional Transition Strategies offers complimentary consultations to effectively and realistically map out your exit strategy and end result.

The 5 Biggest SEO Trends for 2018

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SEO has come a long way from the black hat days of link farming and keyword stuffing. This is due mostly to the rise of machine learning AIs such as Google’s Rank Brain, a machine learning system that helps Google analyze and determine search results. These AIs have the ability to analyze a large range of user experience and ranking metrics and determine which information it thinks best correlates to what a user is searching for. We have seen recent changes to these in the form of Google’s algorithm updates. As one of the nation’s largest dental marketing agencies, we have watched these changes take effect first hand and have compiled a list of SEO trends we see emerging in 2018. The top trends in dental SEO for 2018 are:

  1. Mobile First Indexing
  2. Comprehensive, In-Depth Content
  3. Increased Video & Image Searches
  4. The Rise of Voice Search
  5. Links + Linkless Mentions

Mobile First Indexing

In October of 2016, combined online traffic for mobile and tablet devices officially passed desktop, marking 51% of all online traffic for the first time in history. Following the tipping point, Google announced that they would be switching to a “mobile-first index,” meaning Google would consider the mobile version the actual version of the website, even if someone searched from a desktop computer. Therefore websites that were mobile-friendly were given preferential treatment in search results. Now, mobile traffic sits at 60% and growing. Although mobile first indexing is not live yet, it could happen any day now, and it is sure to have a major impact on websites that are not mobile friendly. If you have a website that isn’t mobile-friendly, you should start the process now before it is too late.

Comprehensive, In-Depth Content

In the past, Google would crawl a page and look for the number of times a particular keyword or phrase was used throughout the:

  • Copy
  • Title Tag
  • Description Tags
  • Alt Tags
  • H1
  • URL

Although these are still ranking factors by some consideration, they are more measures of content versus context. Remember, it is Google’s number one job to display the most useful information that correlates to a user’s search query, not the most alike. Content that contained between 1900 and 2000 words typically outperformed websites with less content.

Another way to give your content a boost is through the use of LSI keywords or Latent Semantic Indexing. LSI keywords are words that are strongly associated with your page’s content. For example, the LSI keywords for “proper dental care” might be:

LSI latent semantic indexing

You can also use the blue hyperlink words at the bottom of Google’s search engine to get more LSI keywords and check them with Google’s keyword planner to look up search volume.

Increased Video and Image Searches

2018’s biggest SEO winner may very well be the rise in video search. In fact, according to Cisco online, video search could make up as much as 80% of all online search by 2021. Youtube is already the second largest search engine and increased 60% just this past year.  Optimizing your videos with keywords and content like you do with a web page can also increase the chances of it appearing directly in search results.  Nearly 55% of searches contain at least one video in the results.

Out-bound video has also exploded in 2018. According to eMarketer, nearly 77% of marketing agencies say that out-stream video will be a crucial element to their clients’ success going forward. Unlike in-stream videos, out-stream video plays outside of video content. These are often used in social media feeds or placed in between content. These videos tend to have a much higher viewability since they can be placed anywhere and formatted to only play when in view of the user. A study by Marketing Land found that viewers actively watch out-stream ads for 25 percent longer than other types of video ads. The study also found that 42% of respondents who viewed these video ads were aware of the brand measured in the study, and 65 percent of respondents who were exposed to out-stream formats were aware of the ad upon video completion.

People have also altered the way they search through the use of image searches, looking for topics such as “hairstyles for men” or “living room ideas.”  Google image searches are made over 10 times as often as any search on Bing or Yahoo, and they represent more than 40 times the number of searches on Facebook. Again, these searches are based on increasing a user’s experience. To ensure better rankings it is important to use high-quality images and optimized alt tag and descriptions.

The Rise Of Voice Search

Currently, one in five searches come from voice search, 35x from what was used in 2008, which is likely to grow with the adoption of smart home devices and the increases in mobile traffic. With that in mind, it is imperative to stay on top of voice search. The best way to optimize for voice search is to optimize for question dialog (such as titles using “Where is,” “Who is,” “How do I,” or “What is”…with answers listed in the content below). Google will usually favor text inside featured snippets and first page websites for voice search results.

Links + Linkless Branded Mentions

It is no surprise that links are important. And just like last year, content and links will remain the foundation of SEO. However, it is likely that as Rank Brain advances, hyperlinks and anchor text will become a thing of the past. Bing has already confirmed that they are using unlinked brand mentions as a ranking signal and a patent from Google suggests they do the same. Gary Illyes, Webmaster Trends Analyst at Google, stated in September last year, If you publish high-quality content that is highly cited on the internet — and I’m not talking about just links, but also mentions on social networks and people talking about your branding, crap like that. Then you are doing great.”  In theory, this would be a great step forward since there are more brand mentions then links using those mentions on the internet.  Link building would become more organic and interlinked with content and less about “link-building.”

 

To stay up to date on the latest news and insights make sure to sign up to our blog or follow us on social media for real-time releases.  If you are interested in learning more about SEO and how it can help you achieve your goals contact us or call (720) 350-4484.

It’s Not a Marketing Problem: How Finances and Operations Impact New Patient Acquisition

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Picture this: a practice has invested in a dental marketing agency to increase new patients. The marketing agency deploys a handful of different marketing tactics and the phone begins to ring. And ring. And ring.

This situation actually happened a few years ago. The dentist’s goal was to increase new patient numbers by 20 each month. In that first two weeks, 20 new inquiries came in by phone. But the staff was all out of the office; the practice was closed for an extended holiday. What’s worse, no one returned the patient calls upon reopening.

In other practices, someone untrained in customer service answers the phones. Basic service acumen is the foundation for a great patient experience right from the get-go. The most successful dentists take smooth operations even more seriously.

Fortune Management helps dentists better engage the entire dental team in ushering new patients into the door and truly building a relationship with each of them. They help inspire a leadership mindset throughout the practice.

As for finances, here is another scenario: a practice has seen encroaching competition and an aging surrounding community, leading to fewer young families entering the practice. As a direct result, production has slowly declined over a 5-year period. Cash flow is strained, the doctor regularly struggles to make payroll and has over the years taken home less and less pay. The doctor takes a $30,000 loan to invest in marketing, thinking that will solve the issue.

In this case, low patient traffic is a symptom of a financial issue. The doctor was employing the same number of staff and paying on the same high-dollar lease. If cash is tight, it may be time to reduce staff or renegotiate the lease, two of the largest expenditures for a practice.

Wells Fargo Practice Finances advises that taking a short-term loan is a normal part of the lifecycle of many practices, yet that loan should be invested in improvements to the practice or into marketing only after trimming expenses. After all, the lender wants the loan to be used on assets that will make the practice money, not take its money.

This is the great trifecta supporting every successful dental practice: strong operations, sound financials and solid marketing strategies. When any one part is out of whack, it throws off the other two. In what area should your practice invest its time and energy now?

Prioritizing Your Practice’s Needs

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With corporate dental offices encroaching on private practices, and competition reaching all-time highs, it is more important than ever that your practice is buttoned-up, organized, efficient, and appropriately staffed.

You can deploy the most comprehensive and well-planned marketing strategy, but without the appropriate, trained, qualified, and collaborative key players, it will only get you so far. In the same breath, you may have the most amazing team running your practice, but without a strategy behind marketing, patient acquisition, and patient retention, they will only get you so far.

That said, a practice will thrive and reach maximum success when the following three areas are in tip-top shape:

  1. Finances
  2. Operations
  3. Marketing

Finances

In order for a small business to be successful (and profitable!) the finances must be accurately forecasted, measured and reported. There are countless resources and experts in this arena– Wells Fargo Practice Finance has reps nationwide to ensure your practice loan is the best it can be and offer extremely personalized service. Carr Healthcare Realty, also nationwide, is available to help you (the business owner) negotiate the very best lease, working solely with the tenants and buyers, never directly with landlords or sellers.

Operations

The area of practice operations includes the systems and structures that make your practice run, including your team. Together, these systems and structures should work to maximize profitability and production, ensure the schedule is filled and stays full, makes recall a no-brainer, and most importantly, keeps your patients fully satisfied in every interaction they have with your practice. Dental practice coaches, such as Fortune Management, work with you to take a deep dive into your practice, and inspire your team to get them on board with your practice vision. They will also work with you and your team to develop powerful leadership skills.

 Marketing

A strategic and comprehensive marketing plan allows for your unique message – your why – to target, reach and attract all of the prospective patients who are in need of your services, as well as to retain all of your current patients who are already raving fans of your practice. Marketing is not a one-size-fits-all solution, and just as each patient has a custom treatment plan, each practice needs a custom marketing plan.

When all three of these systems are buttoned-up and working together, the possibilities are endless and corporate dentistry doesn’t stand a chance!

 

Kick Off 2018 Right: 2-Question Patient Survey to Jumpstart Marketing

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You know that January is a big deal for your practice. When you kick off the New Year with strong momentum, you set the tone for the rest of the year. You feel it when you hit new patient numbers in the first month, and when treatment plans plus a couple of large cases are scheduled in the months to come. Solid top-line production and bottom-line profit from the start set the pace for year-long success.

A great way to jumpstart marketing, boost new patient traffic, and increase treatment acceptance, right from month one, is to administer a very simple survey. Select a pool of patients or patient families who:

  • Are extremely loyal to the practice
  • Accept treatment
  • See the doctor(s) as the expert
  • Pay on time
  • Refer to the practice

Extract (no pun intended) from the patient database the email addresses of those folks who fit the bill. Then send them the survey, just 2 questions:

  • How has our practice made your life better?
  • How likely are you to refer us?

The answers to the first question will be great testimonials to add to the website.

Plus, when you ask for permission to use their words as testimonials, you can ask them to post those responses to Yelp, Healthgrades, Google+ and other review sites. It’s always best to send patients detailed instructions on how to post to review sites. Get instructions now.

Finally, you can email these testimonials to any and all patients who have not yet accepted treatment. Have the front office pull a report showing who has not yet signed on for treatment, craft a custom email to each of them reminding them of their treatment plan, and include relevant testimonials gathered from the surveys and a suggested date and time for an appointment to get the treatment plan started. All you want them to do is take the next step, and life-changing stories from others are like marketing gold in making that happen.

The easier you make it, the more likely they are to act.

The second question is suggested by Fred Reichheld, author of The Ultimate Question, as the best and only customer satisfaction question that need ever be asked. Learn more.

Based upon responses to that question, you can gauge how happy your best patients really are. There may be some light-bulb moments. If 80% or more of the respondents gave a rating of 9 or 10 on a scale of 1 to 10, you have a healthy customer satisfaction rating and a practice that’s set up for success. If fewer did, it may be time for team training, practice coaching or financing for a technology or office design upgrade.

The immediate reward from this question is that you can nurture respondents who gave high ratings into actually referring more often to the practice. A campaign of handwritten notes, thank you emails and “Please send your friends and family” reminder postcards can ratchet up referrals in a jiffy, especially if focused on that small pool of people that Reichheld refers to as “Promoters.” 80% of your referrals will come from just 20% of your practice database, so focus on those who love you most.

Here’s to you in 2018!

 

 

Are You Making These AdWords Mistakes?

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Failing to Organize Your AdWords Campaigns

Organizing your campaigns not only helps your dental practice allocate spend more effectively, it also improves quality scores. Improved quality scores then give your practice better pricing on click bids. Each campaign should have a specific theme or target a particular service. If your dental practice has multiple locations, you may want to set up a separate campaign for each location. See the example listed below.

adwords campaign organization

Not Setting Up Radius Targeting Around Your Dental Practice

Using radius targeting allows your dental practice ads to be shown around an area that you choose, be it your practice address or a general area of interest. Setting up radius targeting ensures that your ads will only be shown to those you see as most likely to visit your practice

Not Optimizing Bids For Mobile Devices

According to Search Engine Land, local searches lead 50% of mobile visitors to visit stores within one day. Increasing your campaign’s mobile bids ensures that your dental practice will be displayed at the top of local search results for those searching via mobile phones for an office like yours right now.

Not Adding Negative Keywords

Negative keywords allow you to filter out search terms that are closely related to the keywords you are targeting, but not quite right for your offering. For example, an orthodontic practice wants to target those searching for “braces in Denver.”  The practice is obviously referring to orthodontia, but that search term (“braces in Denver”) may not filter out people searching for leg braces or back braces. Those should be negative keywords.

Not Using Google Ad Extensions

Ad extensions supplement your ads with additional information in search results. Ad extensions allow you to display information such as multiple pages, phone numbers, services, callouts, location information and more, right from the search results. On average, Google estimates a 10-15% click-through-rate increase from implementing a new ad extension, although this is dependent on the business type and other factors.

Using The Wrong/Default Keyword Matches

There are three types of keyword matches in Google Adwords. At first, it is best to use broad match or broad match modifiers to gauge how users search within your targeted location.  As time goes on you will want to analyze your search terms and alter your match types for better results and targeting.  The three keyword match types are:

  • Broad Match – Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations. Note: You can also use a broad match modifier, which is similar to broad match, except that the broad match modifier option only shows ads in searches including the words designated with a plus sign (+dentist office) or close variations of them.
  • Phrase Match – Ads may show for searches that match a phrase, or are close variations of that phrase, with additional words before or after. Ads won’t show, however, if a word is added to the middle of the phrase, or if words in the phrase are reordered in any way. Phrase match is designated with “” (“dentist office in”).
  • Exact Match – Ads may show on searches that match the exact term or are close variations of that exact term. These searches are designated with [] ([Dentist]).

For more information on how to run successful campaigns for your dental practice, sign up for news and insights and have them sent straight to your inbox! To speak with a dental marketing professional to see if AdWords is the right choice for your practice contact Big Buzz or call 855-Big-Buzz.