Clear Up that One Nagging Issue: A Straightforward 5-Step Guide to Finally Addressing Your Medical Website Design
A friend recently reminded me that the word resolution comes from “to resolve,” meaning “to solve” or “to settle.” Your New Year’s resolution is just that – your commitment to solve that one burning issue, to settle things for good.
Perhaps you have been in practice 35 years and, thanks to strong word-of-mouth marketing, you have never needed medical website design. Until organized healthcare and the competition started creeping in, and now you may feel at a loss about how to begin entering the digital arena.
Or maybe you have been in practice with a group that no longer serves your vision, and you are ready to break out on your own. You know you need a medical website design from a reputable branding group, but you don’t know where to start.
Or perhaps you are starting a new practice, and you have so many to dos on your plate that medical website design has taken a back seat for now.
Whatever your case, there is a simple way to proceed. Get that website off your plate and up in lights online with these 5 easy-to-follow steps:
- Find a branding group that specializes in medical website design. Healthcare website developers are a dime a dozen, yet very few focus solely in branded medical website design. Ask around your community of fellow physicians for a referral to a group that will put a science, or brand, behind the development of your medical website design. When you stick to a branding group for your medical website design, you get a longer-lasting product, a more robust online image that stands out from the competition, and all the right complementary marketing efforts to supplement your website.
- Negotiate a budget that works for you. There are a thousand ways to develop a medical website. Any reputable agency specializing in branded medical website design will be able to give you a choice of website development platform (Drupal, WordPress, etc.), selection of scope (5, 10, 50 page website and everything in between and beyond), and customizations (professionally-shot photos of your office versus stock photography, etc.) With all those choices, you and your agency should be able to agree on a price that works for everyone.
- Appoint your office manager to be the point person for your agency. If you adequately share your vision for your medical website design with your agency and one of your staff members, you should only really have to be in a handful of meetings about the project over the course of development. And limit the playing field: have one or two staff members involved, but no more. Too many chefs in the kitchen, and someone is bound to get burned.
- Establish a deadline. While any good agency will do this for you, it’s always best to set clear expectations all around. Tell your agency point person and your staff point person precisely when you want the project finished. Be realistic – most good medical website designs take at least six weeks, start to finish. Once you nail down a date, ask your agency to work backward and show you in writing the various milestones to getting there. This becomes the entire team’s blueprint for getting from start to finish.
- Let them work their magic. If you selected the right agency and put all the right players onto your medical website development team, then you should be able to sit back, relax and let them do their thing. Here’s the way we like to say it, as written in our Commitment Manifesto, that we sign with each of our clients when they entrust their medical website design to us: “We are committed to taking marketing off of your plate and freeing up your time to do what you do best. We ask that you commit to giving us space and time to do our best work. You will receive high quality work and will be happier with the end result if we have the time and space necessary to make it happen.”
It’s settled then. Go out there and get your website done!