When a practice is yearning for more patients, social media may not be the first marketing tactic that comes to mind. But it should be! As one of the most cost-effective and simplest forms of online marketing, social media is a great way to capture new patient leads right away.
Here are 4 ways to maximize your social media usage to get more new patients now:
- Run a Facebook advertising campaign to get more likes on your page. Getting more likes is the first step towards broadening your audience so that you can get in front of more patients like the ones you have now. For as little as $5/day, you can target Facebook users based on location, occupation, age, gender and more. From that criteria, you can attract more of your ideal patients to your page. Once those individuals have liked the page, you can market to them for free, 24/7.
- Ask all your patients to write you a Facebook review. More and more patients trust social media when it comes to selecting places to eat, shop, and yes, receive their dental care. Because reviews are tied to actual people, the feedback often feels more genuine and those authentic praises can be what pushes a potential patient into becoming an actual patient.
- Post real photos of you, your team and your patients. The best social media posts and those that gain the most traction are almost always photos of real people. Social media was created to connect people with one another, no matter their location, so use it to stay in front of your patients even when they’re not in the office. If you went to Hawaii on vacation, post photos. If one of your younger patients visited you after crazy hair day at school, post a picture of her do, with written consent from her parent of course. Use social media to show the authentic you, and it will gain likes and comments that further your exposure on the digital platform. Need an example? Check out this page.
- Promote last minute openings. Do coveted morning, evening and lunch time appointments open up during the week due to cancellations? Post those openings to social media so that patients perusing their feeds see that they can get their cleaning done at a time that’s convenient for them. Boost the post for even more exposure.
Social media is a cost-effective marketing tactic that has the opportunity to garner real patient traffic. Someone in the practice just needs to have a pulse on the office’s happenings so that they are posted and seen by those who matter most – current and potential patients. Keep users engaged with your page, and they’ll continue to remember your practice.