February Newsletter

Big News

Worried about what you’re saying when trolling through the ins and outs of social media? Here are a few tips to avoid the all-mighty HIPAA violation!

  1. Be general. If you’re discussing a complex case or success story, leave out any key identifiers such as patient names, locations or demographic information that could be used to identify someone. Get the full list of PHI identifiers here, and when in doubt get consent. Contact us for a complimentary consent form.
  2. Aim for patient participation. If your patients want to share stories, photos or testimonials on social media, HIPAA has no problem with that. Encourage your patients to “like” or “follow” you on social media and share their experiences.
  3. Be careful about sharing. A patient may post something personal on your practice Facebook page, but you should avoid re-tweeting or sharing it on your personal page.
  4. Think before you post. Once it’s online, it’s there for good. Stop, think and assess whether or not your post shares too much information, includes specific patient information or may be seen as inappropriate. When in doubt, don’t post.

New Client: JoeArchitect

JoeArchitect
Big Buzz is now working with JoeArchitect, a full-service architecture firm specializing in dental office design. We are currently conducting a brand study for the firm to uncover exactly what it does best. From that research, we will craft custom brand messaging, putting to market JoeArchitect’s one-of-a-kind brand identity.

Applebee’s has teamed up with Kids in Need of Dentistry to present a Flapjack Fundraiser!

 

When: Saturday March 2, 2013 from 7:30-9:30am

Where: Glendale Applebee’s at 410 South Colorado Blvd, Denver, CO 80246

$7.00 per person (includes: pancakes, sausage, juice, coffee, tea or soda)

For tickets call 303-859-9625 or 303-733-3710


Free Patient Waiver Form!

Make sure your social media posts are good to go! Contact Big Buzz to get a complimentary patient waiver form.