How IT is Different from Marketing

IT or Information technology is defined as, “the technology of the production, storage, and communication of information using computers and microelectronics”. Marketing on the other hand is defined as, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. Both are critical parts of business, but they are two very different and separate services.

An IT department focuses on the technological structure of your practice. Its job is to oversee the management of information systems, such as phones, emails, Internet connections and more. The top priorities for an IT manager are data integrity, security, infrastructure management and stability.

On the other hand, marketing focuses on building brand awareness, differentiating the practice in the marketplace and attracting new patients. Marketing may take the form of website development, online advertising and email marketing, and while marketing may utilize information technology, it simply isn’t IT.

When issues arise with your phones or emails, or if your website’s hosting or domain lapse in renewal, these are often IT issues and should be handled swiftly by your IT manager. IT specialists are often engineers with the knack for problem solving these complex technical issues.

On the other hand, when patient numbers need a boost, you need support with social media posts or you acquire a second practice that needs a new website, that’s when you should call your marketing partner. Marketers will put their creativity and expertise to use to get you the results you seek.

Successful practices have both a strong IT team as well as a strong marketing team, as both will lean on one another to ensure your practice is working as efficiently as possible.

Already have an IT department but need help with your marketing strategy? Let Big Buzz do the dirty work for you. We have been serving dental practices across the country for 10 years and have over 50 different marketing tactics designed to bring in new patients today! Contact us today for a free consultation.