Marketing Trends for 2012

By December 27, 2011Blog

In 2012, companies will need to proactively scale their marketing efforts by creating and sharing information with employees and influential customer evangelists to help define their brands, products, and services from the ground up. The Branding Strategy Insider suggests 12 marketing trends to follow in 2012.

Trend #1: Customers and employees become an extended part of companies’ marketing teams

As social networks are used ever more frequently for aggregating and sharing interests, expect opinions, both positive and negative, about products and services to spread with lightening speed. As a result, businesses customer relationships will become increasingly focused on creating and managing perceptions. In 2010, companies began listening to customers wants and needs via social buzz. In 2011, they focused on responding to digital customer commentary. In 2012, companies will need to proactively scale their marketing efforts by creating and sharing information with employees and influential customer evangelists to help define their brands, products and services from the ground up. Salesforce.com’s recent extension of their Chatter feature, allowing businesses to share information and files with their customers through a hosted network, is early evidence of this.

Read more upcoming marketing trends on The Branding Strategy Insider