For the past 10 years, Big Buzz has helped dental practices nationwide to attract new patients to their doors. Using online marketing, social media, direct mail, and more, Big Buzz had implemented strategic marketing plans that yield real results. How? We ask the people.
Our most successful clients start with the Marketing Platform, which begins with Big Buzz surveying the practice’s ideal patient base to uncover trends and perceptions related to the practice’s unique brand. We ask how they found the practice, what attracted them most to the practice, what types of marketing they pay attention to, what they like and dislike about the practice website, and so much more. Using this data, we can pinpoint the marketing media and messaging that will resonate perfectly with your target audience.
How can you take advantage of this concept right now? 1. Contact us about creating your own Marketing Platform, or 2. Start tracking new patients on your own.
If option 2 is the best place for you to start, keep these ideas in mind:
Each time a new patient calls your office, make it a must for the receptionist to ask, “May I ask how you found our office?”
On all patient intake forms, make it a requirement for new patients to answer the question, “How did you hear about us?”
Implement call tracking software on your online ads and website to track where calls are coming from.
Once you uncover where new patients are coming from and how they are finding your practice, you will know precisely where to invest your marketing dollars in order to reach more potential new patients just like them. And that level of precision not only makes money, it saves money. No more throwing darts in the dark hoping you hit the marketing bull’s-eye.
Where your current patients are spending their time and seeking out healthcare information is where potential new patients just like them are also spending their time and seeking out healthcare information. If you’ve been running a television ad but realize that all your patients are finding you via Google search, reallocate those funds into quality SEO. If you thought you’d try Yelp ads but your patients are more active on Facebook, implement a Facebook ad campaign instead.
Ask your patients where and how they found your practice, record their answers, and implement changes based on what you learn.
So simple, yet so often overlooked.
Easily track new patient sources with your own custom dashboard. Schedule a demo to learn more.