Social Media is a Cocktail Party

By December 13, 2011Blog

Comparing your social media strategy to a cocktail party can be a strange concept, but authors Jim Tobin and Lisa Braziel have really laid out how similar they are. In their book, Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing, the two point out nine ways to help you understand social media etiquette.

  • The party goes on with or without you.
  • When you get to the party, listen and mingle before you talk.
  • Keep the conversational thread going naturally.
  • Tailor your etiquette to the setting.
  • It’s not all about you.
  • Don’t be slick. People can tell fake.
  • Share information that doesn’t benefit you.
  • Share what you know, in context.
  • If people like you and need what you do, they will want to work with you.