As social media evolves, companies are changing the way they take advantage of sophisticated online marketing platforms. Brands are ditching their formal sales pitches and stiff corporate personas for fun and dynamic pages. Social media provides an accessible and socially relevant way to connect with desired audiences and companies are finding that the best way to connect is with personality! Mashable.com’s “7 Hot Trends in Social Media Marketing” article explains how studies show that nixing the corporate jargon and bringing in humor and visually appealing photographs will help your company gain more followers and a more likeable and relatable reputation! People seek entertaining and relevant posts so don’t talk at your audience- talk with them. Engage. Relate. Have fun. Capiche?