This Will Get Your Wheels Turning

By October 15, 2012Blog

Lexus’s latest print ad brings a whole new meaning to interactive print campaigns. Using their in-house technology, CinePrint, Lexus has brought their magazine ad to life by placing an ipad behind the advertisement and pressing play on the screen. Instantly, the car lights up, changes different colors, and the viewer is immediately thrown into an exciting and interactive world. Big Buzz is always excited to learn about and discover new marketing strategies – and this one is lighting up our thinking caps!

Watch the Lexus Ad Here!