Tagline: Genetics Just Got Personal
In a Nutshell: Hailed by Time as the “2008 Product of the Year,” 23andMe will revolutionize healthcare by letting you map out your predisposition to more than 90 traits and diseases in order to pinpoint the health and lifestyle decisions that are right just for you – all from the convenience of your own home.
What it is: Amazon’s Revolutionary Wireless Reading Device
In a Nutshell: Recently named Oprah’s favorite new gadget, The Kindle, will improve education by offering a single device from which to access more than 190,000 texts, all of which read like authentic ink-on-paper books – plus, it’s the best way to keep your library of personal reads.
Opening line: “Today we begin in earnest the work of making sure that the world we leave our children is just a little bit better than the one we inhabit today.”
–President-elect Barack Obama
In a Nutshell: Launched last week by the Obama transition camp, Change.gov will revolutionize the American democracy and serve as the model for democracies around the world by opening genuine dialog between parties, politicians and people – just as Obama’s campaign did.
How will your brand change the world?