Of all the possibilities, here’s what’s right for you right now.

Big Buzz Cosmetic Dentists Messaging

Strategic Marketing Plan

Over the course of 12 months, Big Buzz delivers the specific tactics that will attract and convert more implant and cosmetic dentistry patients, all delivered with top-notch service and impeccable expertise.

Tactics May Include:

  • Patient Case Studies
  • Before-and-After Photos
  • Video Testimonials
  • Large Case Referral Campaign
  • “First Smile” Photo/Video Package
  • Seminar/Webinar Series
  • Educational Videos
  • Phone Scripts
  • Payment Plan/Financing Promotion
  • In-Office Promotions
  • Display Advertising on Websites like WebMD
  • Free Consultation Promotion
  • PDFs for Specialty Services
  • Live Chat Feature on Website

Delivery of the Marketing Tactics

Big Buzz is uniquely positioned to deliver any and all marketing tactics needed to take your practice to the next level. This is Big Buzz’s Total Marketing: Cosmetic Dentist service.

Essentially, there are about 50 different marketing tactics that a dental practice could deploy:

The Possibilities

  • Messaging Development
  • Mood Board Development
  • Marketing Platform
  • Competitor Research
  • Logo Design
  • Identity Design
  • Brand Naming Strategy
  • Branded Giveaways (toothbrushes, pens, etc.)
  • LinkedIn Publishing
  • Transition Communications
  • Content Marketing
  • Community/Charitable Involvement
  • Events/Webinars/Seminars
  • Instructional/Educational Videos
  • Phone Scripts/Training

  • Print Advertising
  • Direct Mail
  • Brochures
  • Pandora Advertising
  • Spotify Advertising
  • Radio Advertising
  • TV Advertising
  • Billboards
  • Custom Professional Print

  • Internal Referral Strategy
  • Referral Network Strategy
  • Care to Share Cards
  • Vision Strategy
  • Quarterly Refresher Trainings
  • Dental Team Engagement Strategy
  • Thank You Cards
  • Welcome Packets
  • Point-of-Sales Campaigns
  • Full-Face Before and After Photos
  • Video Testimonials
  • “First Smile” Photos after Completed Cosmetic Work
  • Case Studies

  • Website Development
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Strategy and Engagement
  • Google AdWords
  • Remarketing
  • Snapchat Geofilters
  • Facebook Advertising
  • Facebook Remarketing
  • Yelp Advertising
  • YouTube Advertising
  • Online Review Strategy
  • Display Banner Advertising
  • Blog Support
  • Newsletter Campaign
  • Email Campaign
  • Conversational Forms
  • Live Chat
  • Video Marketing

Development of Marketing Platform and Delivery of All Tactics Therein

Ideal for the practice that wants to grow its number of cosmetic, implant and restorative cases.  

The Total Marketing: Cosmetic Dentist offering starts with Big Buzz surveying the people who matter most in the practice: the patients and referring doctors. Big Buzz also interviews the dentist(s) and any other key players in the practice. The purpose of this is to gather data on current perceptions of the practice and to analyze marketing efforts to date.

From that data, Big Buzz develops the dental practice’s Marketing Platform. Everything included in the Marketing Platform offering is delivered with Total Marketing: Cosmetic Dentist, including:

Big Buzz narrows your cosmetic dentistry practice marketing plan down to just the handful of tactics that is right at that time. Here’s an example of a marketing mix for a cosmetic dentistry practice:

Integrated Marketing Strategy for Dentists

That is not the mix that we will recommend for you, since our solutions are never cookie-cutter copies of another client’s work, but it gives you an idea for how the marketing plan shakes out. In this case, the monthly spend is $4,700 and it is allotted appropriately across four marketing tactics: content marketing, referring doctor outings, LinkedIn lead mining, and SEO with retargeting. Over the course of 12 months, Big Buzz delivers the tactics detailed on your dental practice marketing plan with top-notch service and impeccable expertise.

And that drives the best results for your practice.

Interested in working with us?

Tell us a little about yourself, and we will get in touch for a complimentary discovery session to explore whether we are a good match.

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