The Total Marketing offering starts with Big Buzz surveying the people who matter most in the practice: the patients. Big Buzz also interviews the dentist(s) and any other key players in the practice. The purpose of this is to gather data on current perceptions of the practice and to analyze marketing efforts to date.
Delivery of the Marketing Tactics
Once the foundation of the Marketing Platform is in place, Big Buzz is uniquely positioned to deliver any and all marketing tactics needed to take your practice to the next level. This is Big Buzz’s Total Marketing service.
Essentially, there are about 25 different marketing tactics that a dental practice could deploy:
Big Buzz narrows your dental practice marketing plan down to just the handful of tactics that are right at that time. Here’s an example of a marketing mix for a dental practice:
That is not the mix that we will recommend for you, since our solutions are never cookie-cutter copies of another client’s work, but it give you an idea for how the marketing plan shakes out. In this case, the monthly spend is $4,200 and it is allotted appropriately across six marketing tactics: direct mail, radio management, billboard management, website, online marketing and print. Over the course of 12 months, Big Buzz delivers the tactics detailed on your dental practice marketing plan with top-notch service and impeccable expertise.
And that drives the best results for your practice.
Location. All projects can be completed via email, phone or our conference line. If you would like for us to come to your location, we can include that in the scope of work.
Duration. From kickoff call to completion, expect this to project to span 12 months.
Scheduling. The Total Marketing offering can begin within one week of receiving the signed contract and first payment.
Deliverable. Marketing Platform and all tactics recommended in the Strategic Marketing Plan. Tactics to be determined when Strategic Marketing Plan is developed. Monthly reporting detailing time, budget and activities to date.
Implementation Guidance. Most of the tactics delivered will need little to no implementation from the practice. Where implementation guidance is necessary, it will be detailed tactic-by-tactic in the Strategic Marketing Plan.
Participation Requirements. You will need to be present for at least three, 15-minute phone calls/meetings to 1. Review the Brand Messaging, 2. Review the Mood Board, and 3. Review the Strategic Marketing Plan. Additional calls/meetings to review revisions and make final edits may take place within the project duration. Should the Strategic Marketing Plan include Website Development, you will be responsible for reading the website copy provided and making any edits within the timeframe agreed upon in the project kickoff call. You will also need to be present for once-monthly, 30-minute reporting calls.
Investment. Minimum fee $30,000, estimated in advance with two payment options available ($2,625 per month for 12 months, or $15,000 due up front and $15,000 due six weeks after first payment, usually the timeframe it takes to complete the Marketing Platform and Website Development.) This fee structure is for practices with total annual production of $400,000 to $600,000. Practices with revenues greater than $600,000 will be asked to invest 5-7% of total annual production. For example, if a practice has total annual production of $1,200,000, then the minimum investment would be $60,000, estimated in advance with two payment options available ($5,250 per month for 12 months, or $30,000 due up front and $30,000 due six weeks after first payment, usually the timeframe it takes to complete the Marketing Platform and Website Development). Why is it so “expensive”?
References. For more information, you may want to reference our FAQ section.