Development of Marketing Platform and Delivery of All Tactics Therein

Ideal for the:
General Dentistry Practice
Pediatric Dentistry Practice
Orthodontic Dentistry Practice
Prosthodontic Dentistry Practice

The Total Marketing: Dentists offering starts with Big Buzz surveying the people who matter most in the practice: the patients. Big Buzz also interviews the dentist(s) and any other key players in the practice. The purpose of this is to gather data on current perceptions of the practice and to analyze marketing efforts to date.

From that data, Big Buzz develops the dental practice’s Marketing Platform. Everything included in the Marketing Platform offering is delivered with Total Marketing: Dentists, including:

Delivery of the Marketing Tactics

Once the foundation of the Marketing Platform is in place, Big Buzz is uniquely positioned to deliver any and all marketing tactics needed to take your practice to the next level. This is Big Buzz’s Total Marketing: Dentists service.

Essentially, there are about 50 different marketing tactics that a dental practice could deploy:

The Possibilities

  • Messaging Development
  • Mood Board Development
  • Marketing Planning
  • Competitor Research
  • Logo Design
  • Identity Design
  • Brand Naming Strategy
  • Branded Giveaways (toothbrushes, pens, etc.)
  • LinkedIn Publishing
  • Transition Communications
  • Content Marketing
  • Open House/Event Support

  • Print Advertising
  • Direct Mail
  • Brochures
  • Pandora Advertising
  • Spotify Advertising
  • Radio Advertising
  • TV Advertising
  • Billboard Advertising
  • Custom Professional Print

  • Internal Referral Strategy
  • Referral Network Strategy
  • Care to Share Cards
  • Vision Strategy
  • Quarterly Refresher Trainings
  • Dental Team Engagement Strategy
  • Thank You Cards
  • Welcome Packets
  • Point-of-Sales Campaigns

  • Website Development
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Strategy
  • Google AdWords
  • Remarketing
  • Snapchat Geofilters
  • Facebook Advertising
  • Facebook Remarketing
  • Yelp Advertising
  • YouTube Advertising
  • Online Review Strategy
  • Display Banner Advertising
  • Blog Support
  • Newsletter Campaign
  • Email Campaign
  • Online Review Strategy
  • Live Chat
  • Video Marketing

Big Buzz narrows your dental practice marketing plan down to just the handful of tactics that is right at that time. Here’s an example of a marketing mix for a dental practice:

Integrated Marketing Strategy for Dentists

That is not the mix that we will recommend for you, since our solutions are never cookie-cutter copies of another client’s work, but it gives you an idea for how the marketing plan shakes out. In this case, the monthly spend is $4,200 and it is allotted appropriately across six marketing tactics: direct mail, radio management, billboard management, website, online marketing and print. Over the course of 12 months, Big Buzz delivers the tactics detailed on your dental practice marketing plan with top-notch service and impeccable expertise.

And that drives the best results for your practice.

Location. All projects can be completed via email, phone or our conference line. If you would like for us to come to your location, we can include that in the scope of work.

Duration. From kickoff call to completion, expect this to project to span 12 months.

Scheduling. The Total Marketing: Dentists offering can begin within one week of receiving the signed contract and first payment.

Deliverable. Marketing Platform and all tactics recommended in the Strategic Marketing Plan. Tactics to be determined when Strategic Marketing Plan is developed. Monthly reporting detailing time, budget and activities to date.

Implementation Guidance. Most of the tactics delivered will need little to no implementation from the practice. Where implementation guidance is necessary, it will be detailed tactic-by-tactic in the Strategic Marketing Plan.

Participation Requirements. You will need to be present for at least three, 15-minute phone calls/meetings to 1. Review the Brand Messaging, 2. Review the Mood Board, and 3. Review the Strategic Marketing Plan. Additional calls/meetings to review revisions and make final edits may take place within the project duration. Should the Strategic Marketing Plan include Website Development, you will be responsible for reading the website copy provided and making any edits within the timeframe agreed upon in the project kickoff call.  You will also need to be present for once-monthly, 30-minute reporting calls.

References. For more information, you may want to reference our FAQ section.

Terms of Sales

Interested in working with us?

Tell us a little about yourself, and we will get in touch for a complimentary discovery session to explore whether we are a good match.

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