Over the past 10 years serving the dental industry, online marketing has been a top lead generating tool for countless Big Buzz dental clients. Over the years, the types of online media have changed, ranging from SEO and online advertisements, to Snapchat filters to YouTube advertising. What’s next for 2018? Read on to find out what online marketing tactics you should pay attention to in the coming year.
1. Real-Time Content. You’ve likely heard of content marketing, and you may already be doing it. Perhaps you’ve been working off an editorial calendar that your team created in January based on your ideal patient/target persona. The content you’ve created has served a great purpose in educating your audience and providing your website with fresh content.
Take it up a notch: Implement real-time content into your strategy. Instead of just writing about brushing techniques or the benefits of implants, write newsletters and blog posts about current events, evolving technologies, and new services you offer. Your patients will get that much more out of your correspondence if it impacts and relates to their lives now.
2. Native Ads. Native ads are a type of paid advertisement that naturally flows with the user experience and blends in with the platform on which it is posted. An example of native ads is sponsored content on a website. The content may look like an article, but it’s really a paid media placement.
Why this is important now: If you are a specialist or CE provider and are looking to reach other dental professionals, consider writing thought-leadership articles that show your expertise, offer true value to the reader, and seamlessly blend into a respectable media source to build trust.
3. Deeply Personal Social Media. Social media is definitely something you’ve heard about before. More likely than not you have a Facebook page that you update every so often when someone remembers. That may have been your strategy (or lack thereof) last year, but this year, we want you to really engross yourself in it!
Personalize that page: The best dental social media pages are those that feature real, authentic images of the doctor, patients, office activities, and more. Those posts get the most interaction from patients so that conversations can be had. The point of social media is to be social. Stop posting only on holidays and appoint someone on the team to capture the true essence of what your practice is all about. Authenticity will shine through and potential patients will be able to connect with who you are on a much deeper level.