Athletes go through slumps all of the time. Nick Anderson, a former guard for the Orlando Magic bricked four free throws at the end of Game 1 in the 1995 NBA Finals, costing his team the game and ultimately the championship. Nick Anderson never bounced back from his slump, but you can. If you follow these three steps, you’ll be out of your slump and on your way to a full schedule in no time.
- Set up a Nextdoor account – Nextdoor is a powerful social media app used to refer people to local businesses. The app allows people to recommend businesses they like to other people who ask for recommendations. For example, if Timmy chips a tooth, his mom Jenny can go onto Nextdoor and ask for a cosmetic dentist recommendation. Morgan can then see Jenny’s request and tag her favorite dentist who specializes in cosmetic dentistry. Over time, after a business becomes recommended enough, they become a neighborhood favorite, exposing the practice to even more people in the community.
- Ask for referrals – One of the best ways for a dental practice to bring in more new patients is through referrals. In our ten years of dental marketing, we have surveyed hundreds of patients and found that one of the most popular ways someone finds a dental practice is through word-of-mouth or a referral from a friend or family member. One way to ask for referrals is to find a moment of connection between the staff and the patient and kindly let them know you are accepting new patients. You can also provide a small thank you to patients who refer someone such as a gift card to a local coffee shop or restaurant.
- Go live – Social media is a low-cost tactic that can put your brand in front of a large number of people. If your office is full of spunk, be sure to show that to the world. Use live video to show a quick tour of the office or offer a “behind the scene” look. Take it a step further by engaging your audience by hosting a Q&A showing off your two-way communication.
Don’t stay in a slump for long – try these tips to give your practice the boost it needs. If you are still having trouble getting your schedule filled, give Big Buzz a call at 720-350-4484. We have helped practices across the nation overcome patient slumps and fill their schedules!