Determining whether or not your social media strategy is bringing in the big bucks may be more difficult than simply looking at money in and money out, says social media blogger Jesse Stanchak. He recently visited an NYC Corporate Social Media Summit where he listened to Richard Binhammer, one of Dell’s social media experts, who discussed what the real benefits of social media are.
First of all, ROI isn’t just measured through a single sales figure. Rather than thinking of ROI in terms of dollar signs, Binhammer adds that it should include business value too. Using tools like Facebook and Twitter give customers the chance to connect with your business and build brand loyalty.
Read Stanchak’s full article here and get moving on your own social media efforts with Big Buzz Brand’s help!