Authority Magazine: Wendy O’Donovan Phillips of Big Buzz: “How To Be Great At Sales Without Seeming Salesey”

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Sales is generally thought of as a job function, yet it’s really a human function. At its core, the art of sales is about connecting with people. The book Sales EQ reminds us that sales is the simple act of transferring emotion from one person to the other. The education system may still miss the mark on formally teaching sales, yet more and more we are seeing schools teach children about emotional intelligence. My tween daughter can effectively point out when she has been overtired and mishandled an interaction with a schoolmate, whereas at her age I couldn’t possibly see my part in a playground quibble — kids were just mean, I reasoned. We’re making steps in the right direction.

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