Branding: Not Just for the Big Guys

By April 11, 2012Blog

You’re well aware of the branded big guys: Coca-Cola, Apple, McDonald’s, to name a few. But beware of the branding myth that you have to be as big as one of those companies to need a strong brand. Mark Reed-Edwards of the popular sales blog, Eyes On Sales, has outlines the top three reasons why even the smallest of companies must have a brand strategy. Reason number 1: “You’re being compared with other companies that have thought about their brand.” Read the other two tips here!