It’s no secret that healthcare is undergoing a major shift towards consumerism. Consumers are more empowered and protected than ever before, and organizations must respond accordingly. One of the most…
Marketing Articles
You may have heard the term “programmatic advertising” being tossed around in the last few years. And with the onslaught of marketing buzzwords, you may have tuned it out. What’s…
Every year, countless dollars are wasted on ineffective marketing efforts in the dental industry. When marketing tactics are disjointed and incongruent, the results they produce (or don’t) pale in comparison…
Marketing plans always start with the best of intentions. Team-wide strategy sessions are held. Tactics are documented. Budgets are finalized. And then life happens. Your partner decides the website needs…
When creating a strategic marketing plan, it can be difficult to know where to start. Do you begin by reviewing past performance? Or do you first figure out what’s in…
You’ve almost certainly heard the phrase “big data” being tossed around the healthcare industry for the last few years. Before you begin tuning it out as just another useless buzzword,…
Blockchain. Omnichannel. Influencer. In marketing, you may hear words like these being tossed around and overused to the point of absurdity. Such is the nature of the buzzword. However,…
We often hear from medical professionals that they are apprehensive to work with a marketing agency because they have done so in the past and have had a poor experience,…
Thanks to the wonders of the internet, the world is more connected, and consumers have a louder voice than ever before. This is largely positive for businesses and consumers alike. According…
Content marketing is the act of creating and delivering timely, relevant and valuable material consistently to one’s database in order to change their behavior without necessarily selling. It is different…