Marketing Articles

When the economy is in decline, all too often do business owners rush to tighten their belts and limit expenditures. While it is important to implement cost-saving measures in order…

If you’re beginning to think about taking your organization’s marketing plan to the next level with an advertising campaign, then it might be time to think about the message you want to send. In advertising, there are six messaging strategies that are most commonly used: emotional, unique selling proposition, generic, positioning, brand image or preemptive.

During the last few months, you have likely had an inbox full of very similar emails from every brand under the sun – and while this language (think “uncertain times,”…

As dentists and orthodontists scramble to prepare practices and teams for the new normal upon reopening, another question looms on the horizon: What steps to take to jumpstart patient traffic…

The term “paradigm shift” is a top contender for most-overused buzz phrase in the business world. While there is never any shortage of shifts, adjustments or changes within any given…

Business.com is a world-renowned digital media company and B2B web destination that has provided thought leadership and industry knowledge for over 20 years. Big Buzz is honored to announce that…

For years now, when I am the last to leave the office, after I turn off all of the lights and set the alarm, I talk to my business. “You’re…

The Big Buzz Guide on Virtual Games, Movies and More! In a time of social distancing, self-quarantines and work-from-home mandates, it’s more important than ever to connect with others in…