Top Trends in Dental SEO in 2019

By | Blog, SEO

The most recent numbers suggest there are nearly 200,000 practicing dentists in the United States. That’s a lot of options. With such a crowded playing field, how will your practice stand out when someone searches online for “best dentist” in your city or town?

 

The answer is search engine optimization, or SEO. SEO helps fine-tune your website and match it up to the results page of someone searching for related material online. As technology improves and algorithms change and evolve, so too do the best SEO practices. Read on to examine some of 2019’s biggest projected trends, and how you can use them to your practice’s advantage.

 

Video Content:

We have discussed it in previous articles, but the importance of video content in today’s marketing landscape cannot be stressed enough. Not only does it improve your user experience and help your brand stand out among the competition, it enhances your standing on search engine results. In fact, your site is 50 times more likely to appear on the first page of Google’s search results if it features a video.

 

Voice Search:

Over the past few years you’ve likely encountered a voice assistant like the Amazon Echo (Alexa) or Google Home, but you may have not considered that these products are playing an increasingly big role in SEO. In 2018, 58% of those who owned these devices used their voice search function to look for information about local businesses. It will be valuable to ensure your website is optimized for voice search, as voice recognition is projected to become a $601 million industry this year.

 

Microformats:

Microformats are essentially pieces of code used to mark up your website which help convey unseen information to search engines, essentially labeling or tagging them. The more thoroughly your website’s content is labeled like this, the more likely a search engine is to match your site to a search. Microformats can be especially helpful for businesses with brick and mortar locations who want to display their business hours… dental offices, for example!

 

Mobile Friendliness:

As consumers increasingly shift to mobile searches in lieu of desktop searches, it’s essential that your website is geared towards mobile searches as well. If your site is not optimized for mobile viewing, search engines are less likely to show it to those searching. Google is rolling out its mobile-first indexing system, meaning google will search for the mobile version of a site first. According to the company, “Since the majority of users now access Google via a mobile device, the index will primarily use the mobile version of a page’s content going forward. We aren’t creating a separate mobile-first index. We continue to use only one index.”

 

Take stock of these items and make sure your website aligns with them. Stay tuned to our blog for more industry tips and insights!

Google Announces Latest Core Algorithm Update

By | SEO

Google announced last week on Wednesday, August 1st, that it had begun to launch its latest broad search algorithm update. The news was released via Twitter after the general search community noticed abnormal shifts in rankings and traffic data. According to a recent article by Search Engine Land, the update is still in progress. Google Search Liaison Danny Sullivan said, “Say by middle of next week, should be fully rolled out.”

Google releases several core algorithm updates a year, some of which they confirm and some of which they don’t. One of the most recent tweets stated:

The March update and the April update were also “broad core algorithm updates.” With the ongoing rollout Google has stated:

 

So what does this mean?

According to Barry Schwartz of Search Engine Land, “This algorithm update seems to be a more significant update, based on many of the metrics we are tracking. Google’s aim with these updates is to improve the overall quality of the search results provided to searchers.” However, Google has stated that webmasters do not need to make any technical changes in compensation for the rollout stating that “no fix” is required.  The core update is simply designed to promote websites that were once unvalued.

 

What should you do if you are seeing rankings and traffic changes?

The best thing to do for the time being is to be patient until the core release is complete and then re-analyze your website metrics. Google recommends that you continue to make changes to further improve the user experience and add even better quality content to your website. If by next week you continue to see drops in regards to your keyword rankings and traffic we suggest reaching out to an SEO expert who can run an audit to identify areas that may be putting your website at risk.