We’re approaching Q4 and the New Year is just around the corner. Are you on track to hit your goals in 2017? Have you even thought about your goals for 2018? If you feel a bit in the dark about where you stand, we have a starting point that will either revitalize your end-of-year strategy or jumpstart your 2018 production goals: create a practice manifesto.
What is a practice manifesto and why is it important?
A practice manifesto is similar to a mission statement in that it acts as you and your team’s guide for treating patients, living fulfilled lives, and achieving profitability in your practice. It is the compass from which each decision is made. It is the platform from which all care is delivered. Your manifesto may be written down, it may be verbally communicated, or it may be a series of images that visually represent your message. The important thing is that you have a manifesto and that each and every team member understands its meaning and is on board with putting it into practice on a daily basis.
In Stephen R. Covey’s book, The 7 Habits of Highly Effective People, he tells a story of visiting a hotel that amazed him with its employees’ level of customer service and anticipation of customers’ needs. As he peered through the back door to the kitchen, he saw a sign that read, “Uncompromising, personalized service,” and when he asked one of the managers about it, the manager whipped out a full written mission statement that the entire hotel chain adhered to. Everyone who worked for the hotel believed in the idea of “Uncompromising, personalized service.” That was their manifesto, and it emanated out of every customer interaction.
Similarly, in a dental office, your manifesto may culminate in the idea of “Superior and Distinguished Care” or “Enduring Relationships, Lasting Confidence.” The core idea in your manifesto should be what permeates throughout your dental office. It is the feeling that each staff member puts forward and the differentiator that crosses each patient’s mind.
How does this increase production?
Once you have a manifesto, one that radiates throughout the practice, your employees and even your marketing (especially your marketing!), your ideal patients will flock to your office. The patients you desire value what you value. They want to receive the kind of care you offer. And more of your ideal patients means more productivity and more profitability.
Enlist a branding expert to help your office create a manifesto that will produce real results. Speak with a member of our team today.