A brand’s identity is fundamentally tied to its logo. Whenever we’re asked to develop a logo, we take this responsibility very seriously, and put a great deal of thought into the work.
I thought it’d be fun to show you one of our latest logo development processes, to give you a window in the thought and work that goes into this kind of project.
Options 1 and 2
We wanted to represent stability and expertise with these logos, as these are both core values of PetroManus. In order to accomplish this, we utilized stacked lettering and grey coloring.
With this logo, we used a unique mark that is strong – signifying their longevity and precision. This logo also shows a bit more personality.
Using the spherical shape shows how PetroManus has offered expertise all over the world while remaining eco-friendly.
By adding the green p, we’ve created an abstract way of tying in the brand with a simplistic mark. The font shows stability and longevity while the p gives an abstract touch of how you give back to the community.
The client was very pleased with the options, and ultimately went with Option 4.