Featured Project: KPA’s Brand Study

By December 6, 2011Blog

Big Buzz Brands has just finished up the interviews for KPA’s brand study! KPA is a dealer services and Internet marketing provider for over 4,000 automotive, truck and equipment dealerships and service companies, providing consulting services and software for three industry specific product lines: (1) Environmental Health and Safety; (2) HotlinkHR, Human Resource Management; and (3) TK Carsites, Internet Marketing. With KPA’s recent acquisition of TK Carsites, Big Buzz Brands is working closely with KPA to ensure that their brand messaging moving forward encompasses all they offer, speaks to their target audience, and rings true with current perceptions of the company.