The Tupperware party has evolved – big time.
Brand About Town helps brands like Wii and Method host conversation-igniting parties at the homes of top social networkers and among their favorite (and well-connected) friends.
I attended one of these soirees – a Wii Fit party – last week. The hostess, Mile High Mamas blogger Amber Johnson, was selected for her social networking prowess – after all, who better to tout a great product than a natural brand evangelist?
Four sassy young gals clad in Wii apparel set up three Wii Fit stations throughout Amber’s house, prepped a healthy spread and coached us through the exercises. Guests included a seasoned publicist, moms and marketers – the crème de la crème of folks who chat with folks. We boxed, we balanced, we yoga’d. In three short hours, we grew to love the Wii Fit.
At the end, much to everyone’s surprise, the hostess was gifted a free Wii. And for everyone – free Wii Fits, yoga mats, bags and apparel. It goes without saying that the event was a huge hit – and we’re all still buzzing about it.
The Wii gals told me they do up to six parties a week in each community they visit, including top markets like New York and Los Angeles. This isn’t the in-home direct marketing strategy of yesteryear – this is viral marketing at its finest.
What is your brand doing to get right under the noses – and into the conversations – of your brand evangelists?