How Marketing Can Ease Staffing Headaches

By November 18, 2015Blog

In a recent survey, 82% of dentists identified management and staffing as the biggest frustrations as a practice owner.[1] Attracting and keeping the right talent to keep your dental practice ticking and humming doesn’t have to be a headache. In fact, marketing can help.

Here’s how:

  1. Vision. All marketing starts with a vision for the practice. Double monthly patient numbers. Accept only fee-for-service patients. Increase production by 25% year over year. When you share your vision with your team and give them a stake in the game, they will weed themselves. The ones who are on board with your vision will stay, and the ones who are not will exit. The key is to give them a stake. When the goal is reached, offer each team member a corresponding reward or bonus.
  2. Culture. When you survey your best patients, your marketing depicts a transformative message, look and feel that resonates with your target patients. Translate the same message, look and feel to job descriptions, and you will find team members who truly fit with your culture. Once you assemble the right team, incorporate into your culture ways to show them that you truly care. Staff members stick around when they feel that you have their best interest at heart.
  3. Day-to-day Operations. Inspire your team to ask for referrals on a regular basis, to spearhead various marketing efforts and to make the most of every patient interaction. When your team has a hand in the growth of the practice, they are more apt to feel connected to you, one another and the practice as a whole.
  4. Social Media. Portray your team in a terrific light on your practice Facebook page. Share photos of the team at and outside of work, post images of their families and celebrations and highlight their milestones like birthdays, wedding anniversaries and work anniversaries. These types of posts are highly likely to generation interaction, and when they show up in your target patients’ newsfeeds on Facebook, your practice appears warm and welcoming. Plus, your team will love you for honoring them.
  5. Good as Gold. Be good as gold to your team, and they will do the same for your patients. The result is a continuous circle of happiness. And that’s the key to a thriving practice!

[1] Dentistry Unchained member survey, July 2015