How to Use Social Media to Increase Website Traffic

According to Mike Dane and Maximize Social Business, a study found that social media usage between 2005 and 2015 increased from 7% to 65%. People are spending enormous amounts of their time scouring social media sites, making it a perfect place to target potential website visitors.

How might you do this? It’s easy! Follow the guidelines below to see your website visitors rise.

  1. Make sure your website address is visible | Every social media site has a place for your website address (URL). Add that to your social media profiles and make sure it is visible when viewing your page. This will make it easy for visitors to learn more about you and visit your website.
  2. Share your blogs | If you write a blog post, share it on social media. New website content can not only help with search engine optimization, it can also work as a vessel for attracting more people to your site. By posting a quick intro and image representing your blog on social media, viewers may be included to read more, and when they do, they’ll be redirected to your website. From there, they may read more, explore other pages of the website and better yet, contact you for an appointment.
  3. Use images | According to Hubspot, visual content leads to more engagement and increases the chances of your post being shared. Be sure that posts include images that relate to your brand so that when they are shared, others can easily recall your practice.
  4. Refer people to your website | If a potential or current patient is asking questions about a specific treatment, you can (and should) certainly answer their questions in person, but also mention that they can find additional information on your website. Or, if someone is asking for directions to your office, let them know how to get to there and add that they can find an easy-to-follow map on your website, too.

Start bringing new visitors to your website through social media with these four tips. Social media is not only good for increasing website traffic, it can also boost SEO and help with brand recognition.