The Pain Point: Low Lead Quality

Many care organizations overinvest in SEO and online advertising. While these efforts produce leads, the people behind the clicks and conversions don’t yet trust your team. As a result, your team tries fruitlessly to get unqualified leads to choose your offerings over the competition’s services. Lead numbers may be high, but lead quality is low – and that causes undue stress for everyone.

The Solution: Relationship Marketing

By contrast, relationship marketing extends communications beyond intrusive ads, sales and promotions. Relationship marketing builds the relationship before the prospect even contacts your team. They are more ready for your team’s expertise and more prepared to choose and be loyal to your organization. Both your team and the people you serve have a more satisfying exchange.

The Pain Point: Low Lead Quality

Many care organizations overinvest in SEO and online advertising. While these efforts produce leads, the people behind the clicks and conversions don’t yet trust your team. As a result, your team tries fruitlessly to get unqualified leads to choose your offerings over the competition’s services. Lead numbers may be high, but lead quality is low – and that causes undue stress for everyone.

The Solution: Relationship Marketing

By contrast, relationship marketing extends communications beyond intrusive ads, sales and promotions. Relationship marketing builds the relationship before the prospect even contacts your team. They are more ready for your team’s expertise and more prepared to choose and be loyal to your organization. Both your team and the people you serve have a more satisfying exchange.

How Relationship Marketing Works

At Big Buzz, Relationship Marketing takes the form of 6 integrated marketing solutions:

  • Branding backed by voice-of-the-customer data
  • Marketing planning backed by programmatic survey data
  • Graphic design/marketing collateral
  • Content marketing backed by programmatic surveys
  • Social media marketing
  • Relationship-based sales + marketing consulting

How Relationship Marketing Works

At Big Buzz, Relationship Marketing takes the form of 6 integrated marketing solutions:

  • Branding backed by voice-of-the-customer data
  • Marketing planning backed by programmatic survey data
  • Graphic design/marketing collateral
  • Content marketing backed by programmatic surveys
  • Social media marketing
  • Relationship-based sales + marketing consulting

What This Means For You

  • The people you serve who already know and love your organization tell your brand story best. Big Buzz surveys current clients/patients, analyzes the data to identify trends, and extends your brand differentiation assets to the people most likely to select your services. This cuts through the clutter and builds trust among those you serve.
  • Big Buzz uses programmatic surveys powered by artificial intelligence to reach hundreds of people who fit the exact profile of your ideal client/patient. We ask all the right questions to reveal precisely what marketing media they use to make care decisions. We then support your team in marketing only across the media that will most readily attract the highly qualified leads you seek.
  • Big Buzz creates custom marketing collateral that reflects your organization’s authentic story and resonates with your most qualified leads. When people contact you, they feel a sense of belonging and trust, which gives way to a shorter sales cycle for you and your team as well as more immediate care and a more positive intake experience for those you serve.
  • Strong content marketing nurtures people to take action. Again using survey data, Big Buzz downloads the motivations of hundreds of people who fit the profile of your ideal client/patient. Based upon data findings, we write and design for you content marketing campaigns that directly speak to what drives your ideal prospects’ care decisions. This approach also educates your ideal prospects’ on your expertise and builds trust in your offerings – all before they contact you.
  • In keeping with the Big Buzz theory that social media is an online open house happening for your organization 24/7, we post regularly on your behalf to invite, engage and incent high-quality leads to your pages, your website and in your door.

Your marketing executives and team get access to Big Buzz’s proprietary relationship-based selling training predicated on best practices from Fortune 500 companies, relationship marketing processes to practice internally for best results and relationship synergy strategies to apply among the internal marketing team to be the most effective collective force in attracting and keeping the highest quality clients/patients.

What This Means For You

  • The people you serve who already know and love your organization tell your brand story best. Big Buzz surveys current clients/patients, analyzes the data to identify trends, and extends your brand differentiation assets to the people most likely to select your services. This cuts through the clutter and builds trust among those you serve.
  • Big Buzz uses programmatic surveys powered by artificial intelligence to reach hundreds of people who fit the exact profile of your ideal client/patient. We ask all the right questions to reveal precisely what marketing media they use to make care decisions. We then support your team in marketing only across the media that will most readily attract the highly qualified leads you seek.
  • Big Buzz creates custom marketing collateral that reflects your organization’s authentic story and resonates with your most qualified leads. When people contact you, they feel a sense of belonging and trust, which gives way to a shorter sales cycle for you and your team as well as more immediate care and a more positive intake experience for those you serve.
  • Strong content marketing nurtures people to take action. Again using survey data, Big Buzz downloads the motivations of hundreds of people who fit the profile of your ideal client/patient. Based upon data findings, we write and design for you content marketing campaigns that directly speak to what drives your ideal prospects’ care decisions. This approach also educates your ideal prospects’ on your expertise and builds trust in your offerings – all before they contact you.
  • In keeping with the Big Buzz theory that social media is an online open house happening for your organization 24/7, we post regularly on your behalf to invite, engage and incent high-quality leads to your pages, your website and in your door.

Your marketing executives and team get access to Big Buzz’s proprietary relationship-based selling training predicated on best practices from Fortune 500 companies, relationship marketing processes to practice internally for best results and relationship synergy strategies to apply among the internal marketing team to be the most effective collective force in attracting and keeping the highest quality clients/patients.

Increase lead quality now with relationship marketing.

You will also get our relationship marketing insights – regularly read by 13,000+ care professionals just like you – delivered right to your inbox. Easy unsubscribe!

Big Buzz Renames and Rebrands a 60-Location Senior Living Operator
MissyDay-1

“The brand rollout from Big Buzz so accurately represented what we stand for that it brought one of our executives to tears.”

– Missy D., Sinceri Senior Living

Big Buzz Revitalizes Hospital and Healthcare System Marketing Department Productivity in Six Months
AlexLopez-1

“Big Buzz has helped more widely and broadly than we ever assumed. Their complete process was beneficial to everyone on our team.”

– Alex L., Denver Health

Big Buzz Increases New Patients for a Private Practice by 130%
SethHall

“Ya’ll have been great. Big Buzz has brought my practice so many qualified patients I’m almost too busy.”

–Dr. Seth H.

Big Buzz Renames and Rebrands a 60-Location Senior Living Operator
MissyDay-1

“The brand rollout from Big Buzz so accurately represented what we stand for that it brought one of our executives to tears.”

– Missy D., Sinceri Senior Living

Big Buzz Revitalizes Hospital and Healthcare System Marketing Department Productivity in Six Months
AlexLopez-1

“Big Buzz has helped more widely and broadly than we ever assumed. Their complete process was beneficial to everyone on our team.”

– Alex L., Denver Health

Big Buzz Increases New Patients for a Private Practice by 130%
SethHall

“Ya’ll have been great. Big Buzz has brought my practice so many qualified patients I’m almost too busy.”

–Dr. Seth H.

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