Suffering Low Lead Quality?

Many care organizations overinvest in online advertising. While these efforts produce leads, the people behind the clicks and conversions don’t yet trust your team. Lead numbers may be high, but lead quality is low – and that causes undue stress for everyone.

Relationship Marketing is Your Solution

Relationship marketing extends communications beyond intrusive ads, sales and promotions. Relationship marketing builds the relationship before the prospect even contacts your team. They are more ready for your team’s expertise and more prepared to choose and be loyal to your organization.

Suffering Low Lead Quality?

Many care organizations overinvest in online advertising. While these efforts produce leads, the people behind the clicks and conversions don’t yet trust your team. Lead numbers may be high, but lead quality is low – and that causes undue stress for everyone.

Relationship Marketing is Your Solution

Relationship marketing extends communications beyond intrusive ads, sales and promotions. Relationship marketing builds the relationship before the prospect even contacts your team. They are more ready for your team’s expertise and more prepared to choose and be loyal to your organization.

At Big Buzz, relationship marketing takes the form of 6 integrated marketing solutions:

  • Branding backed by voice-of-the-customer data
  • Marketing planning backed by programmatic survey data
  • Graphic design/marketing collateral
  • Content marketing backed by programmatic survey data
  • Social media marketing
  • Relationship-based sales + marketing consulting
At Big Buzz, relationship marketing takes the form of 6 integrated marketing solutions:
  • Branding backed by voice-of-the-customer data
  • Marketing planning backed by programmatic survey data
  • Graphic design/marketing collateral
  • Content marketing backed by programmatic survey data
  • Social media marketing
  • Relationship-based sales + marketing consulting

What This Means For You

  • Big Buzz surveys your current clients/patients, analyzes the data to identify trends, and extends your brand differentiation assets to the people most likely to select your services.
  • Big Buzz uses programmatic surveys powered by artificial intelligence to reach hundreds of people who fit the exact profile of your ideal client/patient. We ask all the right questions to reveal precisely what marketing media they use to make care decisions.
  • Big Buzz creates custom marketing collateral that reflects your organization’s authentic story and resonates with your most qualified leads. When people contact you, they feel a sense of belonging and trust, which gives way to a shorter sales cycle for you and your team.
  • Using survey data, Big Buzz downloads the motivations of hundreds of people who fit the profile of your ideal client/patient. Based upon data findings, we write and design for you content marketing campaigns that directly speak to what drives your ideal prospects’ care decisions.
  • In keeping with the Big Buzz theory that social media is an online open house happening for your organization 24/7, we post regularly on your behalf to invite, engage and incent high-quality leads to your website and its pages and through your door.
  • Your marketing executives and team get access to Big Buzz’s proprietary relationship-based selling training predicated on best practices from Fortune 500 companies.

What This Means For You

  • Big Buzz surveys your current clients/patients, analyzes the data to identify trends, and extends your brand differentiation assets to the people most likely to select your services.
  • Big Buzz uses programmatic surveys powered by artificial intelligence to reach hundreds of people who fit the exact profile of your ideal client/patient. We ask all the right questions to reveal precisely what marketing media they use to make care decisions.
  • Big Buzz creates custom marketing collateral that reflects your organization’s authentic story and resonates with your most qualified leads. When people contact you, they feel a sense of belonging and trust, which gives way to a shorter sales cycle for you and your team.
  • Using survey data, Big Buzz downloads the motivations of hundreds of people who fit the profile of your ideal client/patient. Based upon data findings, we write and design for you content marketing campaigns that directly speak to what drives your ideal prospects’ care decisions.
  • In keeping with the Big Buzz theory that social media is an online open house happening for your organization 24/7, we post regularly on your behalf to invite, engage and incent high-quality leads to your website and its pages and through your door.
  • Your marketing executives and team get access to Big Buzz’s proprietary relationship-based selling training predicated on best practices from Fortune 500 companies.

Increase lead quality now with relationship marketing.

You will also get our relationship marketing insights – regularly read by 13,000+ care professionals just like you – delivered right to your inbox. Easily unsubscribe!

Big Buzz Renames and Rebrands a 60-Location Senior Living Operator
MissyDay-1

“The brand rollout from Big Buzz so accurately represented what we stand for that it brought one of our executives to tears.”

– Missy D., Sinceri Senior Living

Big Buzz Renames and Rebrands a 60-Location Senior Living Operator
MissyDay-1

“The brand rollout from Big Buzz so accurately represented what we stand for that it brought one of our executives to tears.”

– Missy D., Sinceri Senior Living

Ready to get started?