Referral Strategy

More often than not, the majority of a practice’s patients come from referrals. Patients that are referred to a practice are typically of higher quality and tend to return to the practice for routine checkups and treatment. Because of this, the importance of internal marketing is ever growing in dental practices. Internal marketing utilizes the practice’s most critical assets – you, your team and your brand – to increase new patient traffic. The first step in the process is learning to ask for referrals and making it part of you and your team’s routine. Big Buzz will work alongside you and your team to train everyone on when to ask for referrals, how to make the process easy and natural, and what to do to keep the strategy working.

pie graph highlighting dental marketing strategy

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