Lectures

Lecture Topics

KABOOM!: The Method for Explosive Marketing Results

The perfect remedy for…

  • A lack of profits or a drop in production/revenue
  • Patient/client traffic plateauing or falling off
  • High staff turnover or low patient/client loyalty
  • Not enough patient/client traffic to acquire, transition, expand or grow

A successful healthcare organization articulates how it is different from all others and inspires patient/client and community loyalty. Take the guesswork out of marketing to increase interest, loyalty, employee retention, production/revenue and profitability.

In this course, light is shone on the four parts to a balanced marketing formula: brand, online, traditional, and internal.

Attendees will gain clarity about the importance of branded marketing, and will review real-life examples on:

  • What to say to potential patients/clients to attract them to the organization
  • The most powerful ways to reach the target audience
  • Creating a marketing toolbox that simplifies, streamlines and saves money
  • The best ways to motivate people to become loyal to the organization

Learning Objectives:

  • Use voice-of-the-customer data to brand and market your organization online, offline and throughout the community, to maintain competitive edge and to establish a unique, memorable message and look.
  • Objective 2:
    Develop a foolproof marketing strategy or boost efficiencies in a current marketing strategy with easy step-by-step instructions, simplifying what was once complicated and cumbersome.
  • Objective 3:
    Learn the top trends in online marketing for healthcare organizations in order to fine-tune current efforts and stay on the cutting edge in upcoming efforts.

 

Custom-Developed Marketing Lecture

The Big Buzz team will work with your organization’s meeting planner to understand your educational or motivational goals and objectives. From there, we will develop a custom presentation and accompanying lecture for your members or group.

The Kaboom! and Flourish! Methods

Our two published books shine a light on how healthcare organizations can put a method to their marketing. Organizations that apply the Kaboom! and Flourish! methods enjoy validation of marketing efforts, higher returns on marketing investments, more stability in revenues, steady growth and increased brand equity.

Move Mountains
With Your Marketing

Simply share a little info with us, and we will get in touch about booking a lecture at your upcoming event.
  • This field is for validation purposes and should be left unchanged.