A brand is simply the collective public perception of any given offering. Like the proverbial tree falling in the forest, it doesn’t exist without an audience.
What comes to mind when you think Snickers? What about C-SPAN? Oprah?
Explore brandtags.net to discover how the public (including you!) boils down brands like these to a single, top-of-mind word or phrase. After you tag a few brands, see if you can guess brands from other people’s tags.
What one word or phase would folks say about your brand? Is that a good thing or a bad thing? Is it time to coax the public to shift their perception about you?