Make Marketing a Year-End Priority

 

It can be difficult to focus when you’re in the midst of the Q4 chaos. Budget constraints, deadlines, staffing challenges and the upcoming holidays, among other things, are likely occupying the bulk of your mental real estate. Other facets of your business might get put on the back burner as you race to tie up loose ends, but one element you absolutely shouldn’t let fall to the wayside: marketing. It may not strike you as high priority, but dedicating time, budget and resources to your marketing strategies and investments now can poise you for success in the new year, saving you money and reducing the stress and overwhelm you’d otherwise be facing all over again twelve months from now.

Strategy

The end of the year is a great time to strategize. For one thing, all of the ups and downs of the year will be fresh on your mind, much more so than after the haze of holiday travel and celebrations. You can take stock of what worked and what didn’t, and use the shortcomings to help you construct a Wildly Important Goal (WIG).[1] This innovative approach to goalsetting requires you to focus on a goal that would not be achieved through your regular course of business, but something that will take a concerted effort. When writing your WIG, be sure to mention your starting and ending points, as well as when you plan to achieve the goal. For example, your WIG may be something like, “Increase revenue from $6 million to $8 million by December 2023.” Next, create a one-page plan (like an OGSM model), which outlines the objectives, goals, strategies and measures that will help you achieve this goal. This way, come January you and your team will know exactly what needs to be done and how.

Talk with a Big Buzz expert to learn more about the OGSM here.

Budget

The end of the year is a great time to invest in marketing for 2020. People often think of investments like offi