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Medical Group Management Association (MGMA) is the premier association for professionals who lead medical practice. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create meaningful change in healthcare. With a membership of more than 45,000 medical practice administrators, executives, and leaders, MGMA represents more than 12,500 organizations of all sizes, types, structures and specialties that deliver almost half of the healthcare in the United States. www.mgma.com

Leading healthcare organizations across the nation know and trust Big Buzz as healthcare marketing experts. After more than 11 years serving the industry, we understand the difficulties that go with simplifying complex ideas. Big Buzz provides comprehensive healthcare marketing strategies that are custom-made for each client. This is data-driven, accountable marketing at its finest.

Big Buzz is adept at delivering more than 50 different marketing strategies and tactics – strategies like competitive analysis, brand development, and value proposition development; and, tactics like website development, direct mail, and mobile app development, just to name a few. 

MGMA and Big Buzz Achieve Synergy in Solving Formidable Marketing Challenges

About MGMA:

Medical Group Management Association, or MGMA, is a multimillion-dollar healthcare organization specializing in consulting, data, research and more. They called upon Big Buzz to help refocus their approach to marketing and implement effective and long-lasting processes.

Our Process

Goals:

Approach:

• Increase focus on the right areas of marketing           

• Increase productivity

• Increase utilization

• Examined team member roles and strengths to maximize workflow effectiveness

• Shifted priority towards research and strategy, leading to more focused and meaningful efforts 

• Created organizational focus by establishing 2 primary goals for the fiscal year and 3 key objectives to fulfill them

Following the model of research, strategize, create, implement and optimize, Big Buzz and MGMA discussed what activities to implement at each phase in order to become a more data-driven and strategic marketing department. Not only could this model be used in the creation of a more strategic marketing plan – it would be used in the creation of all marketing materials. Big Buzz enforced the idea that starting with research and strategy, always, would lead to more focused, meaningful efforts moving forward. 

"The MGMA marketing department is more efficient and effective and more adept at producing the right work thanks to the consultation that Wendy and her team at Big Buzz offered. We are grateful for the change they brought to our organization and for Wendy’s direct communication style. In 65 days, we achieved our goal: to lay the foundation for the MGMA marketing team to be a world-class, strategically thinking group.” 

–Halee Fischer-Wright, CEO, MGMA

Request 30-Minute Brainstorm

In this 30-minute brainstorm session, we will: 

  • Identify and discuss friction & roadblocks afflicting current marketing strategies. 
  • Establish clear goals & true north metrics. 
  • Collaborate in a joint brainstorm to identify the MOST IMPORTANT strategies that can help your organization achieve those goals and move more quickly and easily to market.   

Please fill out the form below to schedule a time.  We want to ensure you get the most out of these sessions so please provide a little bit of information on your organization and what you hope to achieve from this brainstorm session with Big Buzz!

Interested in a complimentary brainstorm session?

Learn More About Big Buzz

Medical Group Management Association, or MGMA, is a multimillion-dollar healthcare organization specializing in consulting, data, research and more. They called upon Big Buzz to help refocus their approach to marketing and implement effective and long-lasting processes.

APPROACH:

GOALS:

ABOUT MGMA:

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