The Big Buzz approach discourages dental practices from deploying marketing by individual project until a firm marketing foundation is in place first. That firm foundation is the Marketing Platform. Once a practice completes the Marketing Platform, there are three options available:

  1. Continue with Big Buzz’s most popular offering by converting to Total Marketing: Dentists or Total Marketing: Cosmetic Dentists
  2. Have Big Buzz execute Individual Projects in order of priority as shown in the Marketing Platform, or
  3. Call it good and part ways.

Big Buzz is adept at delivering on more than 50 different dental marketing ideas–from website development to direct mail to SEO and beyond. More importantly, Big Buzz identifies and delivers only the handful of marketing tactics that is right for your practice right now.

Big Buzz can handle all of your marketing needs, or just some. Along with specializing in design, development and marketing deployment, we can also provide expert trainings related to phone skills, social media, content creation and more.

Online

Big Buzz offers a variety of online marketing tactics include Search Engine Optimization, Google AdWords, Facebook advertising, LinkedIn advertising, and much more. We also offer trainings on certain tactics so that you can learn how to attract patients to your practice on your own or have a staff member trained handle online marketing in house.

Search Engine Optimization

We will conduct keyword research to uncover the exact search terms that your target audience will use most frequently to find your practice. We will then strategically implement those words throughout your website. We will develop a link-building strategy to make sure we are actively back linking your site to other relevant sites. We will ensure that your SEO functionality is always in top working order, and we will work to get you found on all major search engines such as Google, Yahoo and Bing. We will provide monthly reporting.

Location. All projects can be completed via email, phone or our conference line. If you would like for us to come to your location, we can include that in the scope of work.

Duration. From kickoff call to completion, expect this to project to span six to 12 months, depending on budget.

Scheduling. SEO implementation can begin within one week of receiving the signed contract and first payment.

Deliverable. You will receive monthly SEO to your website as well as monthly reporting detailing your online marketing activities.

Participation Requirements. You will need to be present for a monthly 15-minute phone call/meeting to review your SEO reporting.

References. For more information, you may want to reference our FAQ section.

Terms of Sales.

Online Advertising

We will create targeted campaigns focused on attracting your ideal new patients. We will conduct extensive keyword research to identify the highest click-through rate for the lowest dollar amount. We will then develop custom landing pages specific to each ad group so that whomever clicks on your ad knows exactly what they should do next. Throughout your campaign, we will develop and test several ads, then monitor and select the ads that work best. We will stay in touch with you monthly to review your online marketing reporting.

Location. All projects can be completed via email, phone or our conference line. If you would like for us to come to your location, we can include that in the scope of work.

Duration. From kickoff call to completion, expect this to project to span six to 12 months, depending on budget.

Scheduling. Online advertising campaign development can begin within one week of receiving the signed contract and first payment.

Deliverable. You will receive monthly online advertising campaign management as well as monthly reporting detailing our online advertising campaign activities.

Participation Requirements. You will need to be present for a monthly 15-minute phone call/meeting to review your reporting.

References. For more information, you may want to reference our FAQ section.

Terms of Sales.

Retargeting

We will install a tracking code to your website to determine the interests and online activities of the individuals who visit your website, in order to follow them to other sites and continue to expose them to your brand. We will stay in front of website visitors who have left your site with either campaigns to generate exposure and brand awareness, or with promotional offers to those who do not convert. We will review reporting with you on a monthly basis.

Location. All projects can be completed via email, phone or our conference line. If you would like for us to come to your location, we can include that in the scope of work.

Duration. From kickoff call to completion, expect this to project to span six to 12 months, depending on budget.

Scheduling. Retargeting can begin within one week of receiving the signed contract and first payment.

Deliverable. You will receive monthly retargeting management as well as monthly reporting detailing our retargeting activities.

Participation Requirements. You will need to be present for a monthly 15-minute phone call/meeting to review your reporting.

Payment Terms. Prepaid and non-refundable.

References. For more information, may want to reference our FAQ section.

Terms of Sales.

Social Media Support

We will dedicate time to engaging your audience in a meaningful way on social media sites, primarily Facebook, in order to convert that audience into increased production. We will post relevant topics, photos and updates to ensure consistent interaction on your Facebook page. We will ensure that your other social media pages (Google +, LinkedIn and Twitter) are being updated with posts like those on Facebook. We will update your social media pages with branded artwork (Facebook, LinkedIn, Google + and Twitter) so that they all feature one consistent look and feel. We will measure Facebook analytics to see which types of posts encourage the most interaction and we will post others similar to those.

Location. All projects can be completed via email, phone or our conference line. If you would like for us to come to your location, we can include that in the scope of work.

Duration. From kickoff call to completion, expect this to project to span six to 12 months, depending on budget.

Scheduling. Social media support can begin within one week of receiving the signed contract and first payment.

Deliverable. You will receive monthly social media support totaling up to five hours per month. You will also receive monthly reporting detailing our social media activities. 

Participation Requirements. You will need to be present for a monthly 15-minute phone call/meeting to review your reporting. You will also need to agree to send Big Buzz at least three original photos per month.

References. For more information, you may want to reference our FAQ section.

Terms of Sales.

Monthly Blog Posts

Monthly Blog Posts

We will write and post one monthly blogs to your website to provide new content for the search engines to crawl. Creating new blog posts will also create additional new web page.

Location. All projects can be completed via email, phone or our conference line. If you would like for us to come to your location, we can include that in the scope of work.

Duration. From kickoff call to completion, expect this to project to span six to 12 months, depending on budget.

Scheduling. Blog post can begin within one week of receiving the signed contract and first payment.

Deliverable. You will receive one monthly blog post to your website, totaling up to three hours per month.

Participation Requirements. With your permission, we will write and posts blogs to your website on your behalf. Limited participation is involved, and may include providing necessary source material from time to time.

References. For more information, you may want to reference our FAQ section.

Terms of Sales.

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