Press Release Strategy

Press Release Strategy for Healthcare Companies

Big Buzz is well versed in the creation, design and distribution of press releases. Our marketing experts are familiar with the infrastructure of press release circulation and know which channels will be most effective in maximizing the exposure of your message. In addition to high-profile PR platforms, we will also distribute the release to our database, where it will be seen by over 13,000 healthcare professionals.

At a minimum, a PR strategy would include:

  • Press release creation
  • Circulation of the press release
  • Distribution on PR News Wire
  • Manual outreach

In a more robust strategy, we would also look at:

  • Relationship building with influencers and media to garner coverage
  • Development of value-focused content to share with all audiences
  • Maximizing promotion of all coverage and content
  • Marketing campaigns that showcase the brand’s differentiators
  • Speaking opportunities
  • Board placements and awards

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