With corporate dental offices encroaching on private practices, and competition reaching all-time highs, it is more important than ever that your practice is buttoned-up, organized, efficient, and appropriately staffed.
You can deploy the most comprehensive and well-planned marketing strategy, but without the appropriate, trained, qualified, and collaborative key players, it will only get you so far. In the same breath, you may have the most amazing team running your practice, but without a strategy behind marketing, patient acquisition, and patient retention, they will only get you so far.
That said, a practice will thrive and reach maximum success when the following three areas are in tip-top shape:
In order for a small business to be successful (and profitable!) the finances must be accurately forecasted, measured and reported. There are countless resources and experts in this arena– Wells Fargo Practice Finance has reps nationwide to ensure your practice loan is the best it can be and offer extremely personalized service. Carr Healthcare Realty, also nationwide, is available to help you (the business owner) negotiate the very best lease, working solely with the tenants and buyers, never directly with landlords or sellers.
The area of practice operations includes the systems and structures that make your practice run, including your team. Together, these systems and structures should work to maximize profitability and production, ensure the schedule is filled and stays full, makes recall a no-brainer, and most importantly, keeps your patients fully satisfied in every interaction they have with your practice. Dental practice coaches, such as Fortune Management, work with you to take a deep dive into your practice, and inspire your team to get them on board with your practice vision. They will also work with you and your team to develop powerful leadership skills.
A strategic and comprehensive marketing plan allows for your unique message – your why – to target, reach and attract all of the prospective patients who are in need of your services, as well as to retain all of your current patients who are already raving fans of your practice. Marketing is not a one-size-fits-all solution, and just as each patient has a custom treatment plan, each practice needs a custom marketing plan.
When all three of these systems are buttoned-up and working together, the possibilities are endless and corporate dentistry doesn’t stand a chance!