One of the most important things Big Buzz can do as an agency is to act as a thought leader within the marketing industry. Not only does this credibility help us earn the valuable trust of our clients, but it also helps elevate our industry as a whole. This goal has been furthered by our CEO, Wendy O’Donovan Phillips, earning a coveted position on the Forbes Agency Council through her tireless dedication to thought leadership and education, both independently and through the agency. The Forbes Agency Council is an invitation-only community for senior-level marketing agency executives, and only 1.5% of these executives nationwide have the honor of serving as members.
For the past year, Wendy has been an active contributor to the Council with frequent and timely articles on marketing, its history and important continuing changes to its landscape. These pieces contain value not only for marketing executives and agency owners, but also for organizations who handle their own marketing internally or with the help of vendors.
Below is a roundup of some of her most poignant and illuminating pieces.
- Lessons From Some Of The Ad Council’s Most Iconic Ads – The Ad Council’s ads have emerged as some of the most iconic of our time. What can marketers learn from them?
- The Power Of Narrative: Change The Story, Change The World – Humankind loves stories. We follow oral tradition. We subscribe to spiritual and political beliefs and nonbeliefs. We glom onto dramatic stories that fire our imaginations. Stories give us a sense of belonging, of being wanted and needed and heard. Stories connect us.
- What Can Communications Leaders Do For Our Country? – As leaders in the communications industry, it is our responsibility to promote civic action and public service.
- Reforming The Internet – As privacy concerns come to outweigh the value provided by ad tracking and compromised consumer privacy, business leaders must amend their practices to make the internet a better place for the people who use it. Ad agencies can get to a better place by considering these three steps.
Big Buzz is an agency delivering focused marketing efforts for executives and teams nationwide. CEO Wendy O’Donovan Phillips is the author of two books available on Amazon, has been published in Forbes and many healthcare journals and has been quoted in The Washington Post, ABC News and Chicago Tribune. She regularly lectures for healthcare organizations and associations in front of audiences ranging from 25 to 5,000 attendees. Agency awards and accolades include recognition for excellence by the American Marketing Association, Best Advertising Agency and Best Web Developer in Denver by Expertise, and Top Advertising and Marketing Agency by Clutch. www.bigbuzzinc.com