One of the most misunderstood pieces of the SEO puzzle is that it’s done once and you’re done. SEO is a process that takes research, attention and constant updates. Stay away from thinking that plugging in a few keywords to your copy is going to set you up for success. In actuality, it won’t get you anywhere. Stuffing your copy with words you think your audience is searching will just result in unreadable content. Plus, Google is smarter than that and will notice right away if you play the system. It will bench you.
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