Step 1 of 8 12% Content* My content is high-quality I have done plenty of research on my topics and use credible sources I have done keyword research I create timely content and refresh or retire old content I use multimedia in my content My content is clearly formatted to answer questions in SERP I don't have shallow content and write long, in-depth articles None of the above Architecture* Search engines can easily crawl my pages My website is optimized for mobile smart phones and tablets I use canonical tags and redirects on duplicate content My site loads quickly on any device I have an SSL/ HTTPS certificate I have keywords built into my url structure None of the above HTML* I have keywords built into my page titles My meta tags accurately describe what my pages are about I use Schema to enhance my listings I have keywords built into my H1 and H2 tags, especially H1 I use AMP pages to boost my mobile page speed None of the above Trust* My content has high authority (links, shares and other signals) Visitors engage with my content and do not bounce My site has a strong reputation and age None of the above Links* Websites from trusted, quality websites link back to my content Links to my content use similar keywords in the anchor text I have a strong backlink profile from high-quality sites None of the above User* I have optimized for the country my content is targeting I have optimized for the region my content is targeting My website offers a great user experience People visit my website on a regular basis Visitors intend to end up on my website when searching for a specific topic None of the above Toxins* I show search engines different pages then what my searchers see I have purchased some links to boost my SEO rankings I use blog comments to post links back to my website I try to fit as many keywords as possibly into my copy I sometimes hide keywords by making them invisible on the page I have third party content on my website that's not sourced I use a lot of ads in my content and sometimes interstitial pop-ups and pages None of the above Get My SEO Scorecard