Wanting to start a blog? Read on for seven reasons why Jeremy Tan of Survivor Marketing thinks that’s an excellent idea!
1. Expose Your Business to A Wider Audience
The power of the Internet is massive and rapidly evolving with an escalating number of users who surf the web on a daily basis. Search Engines such as Google and Yahoo are immensely popular for users with queries of all kinds. Approximately 60% of all blog traffic comes from search engine results. By blogging high quality content regularly and targeting the right keywords, your blog can climb above your competitors organically, increasing online visibility, and thus exposing your business to a wider audience!
2. Provides an Avenue To Showcase Your Knowledge
Utilizing blogs to showcase your knowledge or areas of expertise is an effective method for anyone to build their online reputation and credibility on the Internet. Blogs can be perceived as a powerful forum for all marketers to share their passions and clarify doubts. It may come in various forms — be it a coffee enthusiast reviewing his cup of joe, or a touring agent sharing tips on what to do in various destinations! In any case, by blogging, you can position your business as the online authority for specific niche your business is in. When you are popular enough, you will generate an influx of traffic looking for your opinion!
3. Provides an Avenue For People To Respond
Remember, blogs should never be used as a one-way communication tool. You must allow, or ENCOURAGE your customers to respond to you! Blog readers might find a particular article of yours helpful, leave a comment of appreciation, or reach out to you with questions about your content. You must be prepared to respond as well as be open to criticisms and negative feedback.
The key for your blog and your business to succeed is to always think like the customer. When you do, you’ll understand what the demands of your customers are and how you can meet them. By looking at how your customers respond, you will be able to know them better, establish a meaningful relationship and even sell them your products! If you can cater to their needs and demands, your sales will surely be soaring!
4. Allows You to Project The Brand Of Your Business
Nobody relishes faceless corporate marketing messages or boring product catalogs — People prefer to buy from people. This is possibly why advertisements do not focus on product attributes but rather attempt to project a brand and personality that customers can relate to and buy into. The overall tone of your blog should be an informal one. This is because you are actually expected to offer a human perspective, assume controversial positions, and showcase the uniqueness of your business to the public.
5. Allows You To Remain Updated
In order for you to produce quality content, you have to do research and read extensively on specific areas or topics. Though it might be a tedious job, it allows you to be constantly up to date on new developments in your industry. Since the Internet is rapidly evolving, even on a daily basis, it’s vital for your business to keep in touch with shifting opinions and influential people!
6. Provides a Platform To Convey News Regarding your Business
This is a very important point to take note of if you are managing a small or large business. Consider this: Are you aware of how many people actually read your press releases? I’m telling you now — the numbers are truly few. This means that even your key customers might be oblivious to any new products or services that your business might be creating. This is truly a lost opportunity unless you broadcast your message through multiple channels.
Also, if your business were to face a problem, assuming you needed to issue a product batch recall for example, your blog could serve as an established platform to notify and communicate your position with your customers. While many people are blind to news conveyed through traditional media, an increasing number of people are actually seeking authoritative blogs for knowledge and advice.
7. Allows Your Business to Stand Out From Your Rivals
Indeed, there might be more than 100 million blogs existing on the Internet. Yet, how many of them are actually company blogs, or to be more precise, how many of them are GOOD company blogs? Optimize your blog well, write good quality content, provide good customer service, and your business can achieve a valuable point of competitive advantage.