Comparing your social media strategy to a cocktail party can be a strange concept, but authors Jim Tobin and Lisa Braziel have really laid out how similar they are. In their book, Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing, the two point out nine ways to help you understand social media etiquette.
- The party goes on with or without you.
- When you get to the party, listen and mingle before you talk.
- Keep the conversational thread going naturally.
- Tailor your etiquette to the setting.
- It’s not all about you.
- Don’t be slick. People can tell fake.
- Share information that doesn’t benefit you.
- Share what you know, in context.
- If people like you and need what you do, they will want to work with you.