Give your brand the ultimate test to be sure it’s up to par.
Collect all of your marketing materials, both internal and external, including emails and corporate signatures, copies of logos, website printouts, newsletters, brochures, sales kits, press releases – everything you can get your hands on.
Examine them together and ask yourself these questions:
1. Do they communicate the same message?
2. Is it the message your company wants to convey?
3. Do they look and read in a confident, clear way?
If you answered “no” to any of these questions, it may be time to update the brand.
Inspired by Dave Hurst’s “Five Building Blocks for a Better Brand,” as it appeared in the June 2009 edition of the Unique Venues Viewpoint newsletter.