Make your comment or vote at the end of this entry.
My last blog blast went out with the headline ”The World’s Three Most Shocking Brands” in the subject line. I got 13% more opens than my past average.
Then I developed these subject lines for a client’s email push:
- “Fight the Evil of Ho-Hum Events”
- “Overcome Death by Presentation”
- “Battle the Terror of Event Planning”
The client feared that words like “death” and “terror” were insensitive. We ended up going much tamer with this header: “Be the superhero of your next event.”
I say PC is boring. Shocking gets read. What do you think?