The Myopic Black-hole of Social Media

By October 3, 2012Blog

Social media is a cocktail party where people freely explore other personalities and brands. It needs to be treated as such, not a lecture about your business. We see many companies fall into a black-hole of content where they think every post must be directly related to their company. While you want to remain true to your brand, you must keep in mind who your audience is and focus on talking with them, not at them. Keep it light, fun and interesting!

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