Evangelism (noun) Customers whom act as a marketer to promote the brand without taking or charging money from the company, but truly on the basis of satisfactions after experiencing services.
Often an overlooked marketing tactic, reaching out to your brand’s evangelist can empower your customer base, provide invaluable word of mouth, decrease advertising costs, and even provide new product/service ideas. Need proof? In 2005 the popular scissors brand Fiskars created a customer based group called The Fiskateers. Fiskars empowered 4 evangelist to spread the buzz about the brand they love. Today there are over 5,000 members! Other examples of companies targeting their evangelist: Southwest Airlines, the Dallas Mavericks, Krispy Kreme Donuts, and IBM. Is your company taking advantage of this marketing tactic?