As organizations grow and continue to differentiate themselves to remain competitive, strategic decision-making is increasingly important. In recent years, organizations of all sizes have outsourced various activities (operations, HR, marketing, etc.) in a way to maximize profits, minimize time to market, and allow internal focus to remain on growing the business.
Outsourcing marketing can be extremely cost-effective. A recent study by Callbox, Inc. found that outsourcing an entire marketing team costs less than having one full-time marketing professional on staff. Additionally, by outsourcing a particular marketing project to an expert team, that specific task can now be handled by those with specialized marketing skills.
Outsourced marketing teams are industry experts that have the time and resources to stay up-to-date on industry trends, new product launches, platform and algorithm changes and more. They focus their time and energy on what’s happening now and what’s happening next so you don’t have to. They serve as your guiding partner.
Even more so, they have ironclad systems and structures in place to monitor and track results, to ensure an ROI is met and sustained. They understand that this is an imperative and non-negotiable aspect to a successful marketing plan.
When handled internally, marketing strategies are unable to grow and scale as quickly as needed, in order to be in line with the growth of the company as a whole. By outsourcing marketing efforts, there is a designated team on board to ramp up as needed – hiring more staff, learning new systems, deploying campaigns, etc.
While the benefits to outsourcing marketing are plentiful, there are associated risks. When hiring outside your organization, quality control can be more of a challenge. However, if the company has brand standards to which to adhere, a library of images to use, documented goals and KPIs, one person in charge of approvals, among other factors, everyone is better set up for success.
Communication and timeline preferences may also become a subject of concern. The outsourced team may have varying standards around responsiveness, methods for communication and more. Typically, a dedicated project kickoff call and a standing weekly call can get everyone on the same page from the get-go, aligning all expectations early on.
Ultimately, each of the cons around outsourcing marketing come down to a reduction in control. In many ways, letting go of the reins will allow you, your employees, and your organization to thrive in ways you couldn’t otherwise. When vetting a potential marketing agency and having these conversations as early on as possible, you are able to build the relationship, form a solid foundation and ensure that all goals, expectations and needs will be met.
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