If you’ve got a limited budget, you probably don’t have those big agencies in New York and Los Angeles doing your marketing. But did you know that some of today’s most creative and groundbreaking ideas in marketing have come from businesses just like yours? Take Dr. Kimberly Caldwell for example. Her idea to make dental visits feel as though you are in a spa has generated word of mouth that keeps her appointment sheets booked. The Alamo Draft House in Austin, TX puts a fun twist to your movie-going experience with food service, alcohol, and customer interaction. The next time you are thinking of a marketing strategy, stop looking at the big ideas and think outside the box.