Three dentists moving the meter with social media

Dr. Brett Kessler of Denver launched his practice’s Facebook page just a few months ago and already has more than 350 fans. He keeps patients and the community engaged by posting tips and tricks, kudos to his employees, and news of his professional recognition and achievements (recipient of the Golden Apple Award and nomination as Treasurer of the CDA, this month alone). He just launched a new website, making it easier than ever for potential patients to learn about him and engage with him. And he’s seeing new patient traffic from his efforts!

“One San Francisco dentist has forged an impressive social media campaign to raise awareness of her recently launched practice. [Dr. Irena Vaksman] has a Twitter profile, a Facebook page, a YouTube channel and a website… While the practice is still young… they are starting to see patients and potential patients begin to communicate with them on the Facebook page… Vaksman will publish her Yelp reviews from patients on the site as well as YouTube videos containing educational content about dental procedures. Last October, Dr. Vaksman signed up for a Groupon deal in San Francisco, and received 320 new patients because of the deal, which was for a patient exam and x-ray.” Read the whole story: How Social Media Drives New Business: Six Case Studies, by Leena Rao, July 21, 2010

Another Denver dentist, Dr. Anil Idiculla, has an astounding 1,368 friends on his personal Facebook page, where patients post things like, “Thanks for taking great care of Anita and Pam while they visited. You’re awesome!” and peers have posted things like, “Thanks again for an awesome lecture series!” It’s a phenomenal way to stay in touch, remind fellow doctors to refer, and drive patient traffic.

How’s your social media strategy? How can we help?