According to Entrepreneur, the average Internet user watches 186 videos a month. People engage differently with video than they do with photos and text. Videos show faces, voices and most importantly, personalities. So just how do you use video to market your practice? We’ve picked our favorite four ways from Entrepreneur to use video to market your practice.
- Offer a video tour of your office: Show potential patients what your office is really like by taking them on a virtual tour. Include the doctor and members of the team to showcase the practice’s culture and help bring the practice’s personality to life. Add the finished video to the “About Us” section on your website to break up text and keep website visitors engaged.
- Use customer testimonials: Ask your best patients if they will share their experiences at your practice in a short video testimonial. This can help bring authenticity to your reviews and ratings and allow viewers to relate to current patients.
- Introduce your staff: Take short videos of your team introducing themselves, sharing their background and giving a fun fact about themselves. Short, unedited videos like this can help bring a realness to your practice that potential patients will appreciate, especially when featured on social media. With video marketing, potential patients can establish a connection with your practice before even stepping inside.
- Request to take a poll or survey: Make your “Tell Us What You Think” page more personable by creating a video asking for feedback. Use it to let your patient know their opinion really matters and that you truly value it.
Using video to market your practice is a great way to increase new patient traffic. And it doesn’t have to be complicated! Stay relaxed and encourage comments or video shares which can help build brand awareness. Lastly, include a call to action. This can be directing the viewer to make an appointment, write a review or visit your website.
You don’t have to be a professional videographer either; an iPhone can do the trick. However, if you want something more polished, contact us and we’ll guide you in the right direction!